In a world where beauty is often measured by skin color, Shemaroo Umang is ready to challenge these long-standing stereotypes with its new show, Jamuniya.
The first look of the show introduces us to Jamuniya, played by the talented Aleya Ghosh—a fearless woman who refuses to let society define beauty by skin tone. Set against the lively backdrop of a village mela, the teaser takes us on an emotional journey.
A group of young girls excitedly browse through dolls, looking for one that resembles them. But amidst the cheerful crowd, a little girl’s smile fades—she can’t find a doll with her skin tone. When she asks for one, the shopkeeper’s response stings: “No one buys dark-colored dolls.” His words echo the deep-rooted bias that has existed for generations.
Just when silence threatens to take over, Jamuniya steps forward—strong, confident, and unshaken. She assures the little girl that beauty isn’t defined by the world’s prejudices but by the strength within. True beauty isn’t found on store shelves—it shines from within, just like the vast night sky.
As the teaser ends, it leaves us with a powerful question:
“Rang ke chashme se dekhti hai duniya… kya duniya ka nazariya badal payegi, Jamuniya?”
Can one woman challenge a mindset ingrained for generations?
Speaking about her role, Aleya Ghosh shared, “Fair skin has always been considered the beauty standard and there have been many stories around this. But what truly drew me to this show was its unique perspective. Usually, we see society imposing these biases, but in Jamuniya’s case, even her own family doesn’t see her worth. In the promo the pain of the little girl reflects the hurt that many girls experience, and Jamuniya will become the voice that challenges these deep-rooted beauty stereotypes. How a small-town girl fights against all odds to prove herself is something you’ll have to watch in Jamuniya!”