Mumbai, India – May 23 2025: The hip-hop fever just hit cruising altitude as Amazon MX Player’s dance reality series Realme Hip Hop India Season 2 is taking the genre to new heights—literally, with a bold, innovative, and playful partnership with SpiceJet. The creative campaign turns a routine in-flight safety demonstration into an electrifying hip-hop performance, led by none other than Malaika Arora.
Decked up in SpiceJet’s cabin crew uniform, Malaika swaps the judge’s panel for the airplane aisle, leading passengers through safety instructions with style, swagger, and dynamic choreography. Launched with the punchy line, “Kripiya Dhyaan DJ,” the campaign infuses traditional safety guidelines with a hip-hop flavour— complete with disco lighting, stunning cinematography, and cheeky moments, that turns a standard airline announcement into a must-watch performance. Capping off the film is a CGI shot of a SpiceJet aircraft emblazoned with the Realme Hip Hop India Season 2 branding— bringing together entertainment and aviation like never before.
Aruna Daryanani, Director and Business Head, Amazon MX Player, shared “At Amazon MX Player, we’re always looking to innovate and to take our stories beyond the screen into the real world in exciting and meaningful ways. Our partnership with SpiceJet is a testament to that vision. Just as Realme Hip Hop India S2 reimagines the dance reality genre, this collaboration transforms an everyday airline routine into a bold, unforgettable hip-hop experience. It’s a reflection of our commitment of creating content that’s immersive, entertaining, and culturally resonant.”
Sharing her excitement on the innovative campaign, Judge Malaika Arora expressed, “This campaign with SpiceJet was unlike anything I’ve done before. We took something passengers often overlook and turned it into a full-blown performance that aims to keep everyone on the edge of their seats with absolute attention! Hip-hop is about freedom of expression while having fun, and this campaign gave me a perfect stage to express that on a fresh canvas.”
“We are thrilled to partner with Amazon MX Player and Malaika Arora to reimagine safety awareness in a bold, modern way,” said Debojo Maharshi, Chief Business Officer, SpiceJet. “At SpiceJet, we have always believed that flying should be memorable – but also safe. ‘Kripiya Dhyaan DJ’ celebrates 20 years of trailblazing moments while reminding our flyers, in a creative and engaging way that safety is always paramount.”
This campaign marks another key milestone in Amazon MX Player’s ongoing mission to build innovative brand partnerships that bring fresh, unique, and impactful content to life. Realme Hip Hop India S2 celebrates raw talent and the powerful voices driving India’s hip-hop movement. With Remo D’Souza and Malaika Arora on the judging panel, record-breaking viewership, and exhilarating performances, the show continues to break boundaries and capture the imagination of viewers nationwide.