This Father’s Day, Zeeba Basmati Rice, a premium basmati brand from the house of Supple Tek, Zeeba aims to spark heartfelt conversations & realizations about the role Fathers play in our everyday life. Conceptualised and executed by Maximus Collabs, the film aims to evoke an emotion and open up difficult yet beautiful conversations.
The campaign strikes a powerful emotional chord, sparking meaningful conversations around the often-unspoken love and gratitude we feel for our fathers. It will serve as a bridge across the emotional gap that many of us experience when trying to express affection, reminding people that showing love, even if it feels awkward, is always worthwhile.
While we all adore our fathers, we often take their silent presence and everyday sacrifices for granted. This campaign will bring that truth into sharp focus. It will encourage people to pause, reflect, and appreciate the unwavering support, guidance, and strength that fathers provide, often without seeking recognition.
Through this film, we aim to push those quiet emotions into the spotlight to move people to pick up the phone, call their dads, and say what they’ve perhaps never said out loud: “Thank you dad , I love you, and I see everything you’ve done for me.