Shalini Passi on the One Skincare Essential She Swears By — BiE’s Iconic Superpower Cream
Beauty by BiE, celebrated for its precision-led approach to clean skincare, now unveils its latest cultural moment: a collaboration with patron of the arts and design maven Shalini Passi.
Shalini has long stood at the intersection of individuality and aesthetics. Her now-iconic remark, “I don’t hold grudges, it affects my skin”, isn’t just wit, but worldview. One that echoes BiE’s belief: skincare isn’t just ritual, it’s reflection.
This product-forward visual story is anchored in intention. At its centre: BiE’s cult-favourite Superpower Eternal Youth Cream, a formula Shalini swears by. Meticulously crafted with 14+ active ingredients, including hand pressed almond oil, squalane, and plant stem cells, the cream draws on over five decades of clinical expertise to visibly firm, brighten and restore skin’s natural elasticity. Its luxurious, cushiony texture delivers deep hydration while supporting long-term skin health, making it equally effective as part of a streamlined daily routine or as an intensive overnight mask.
For Shalini, it’s a staple. A fixture on her bedside table, seamlessly folded into her ritual. “It’s one of the few things I come back to. It’s my secret to luminous skin,” she shares. And when her skin craves more, after a long day, a late night, or in between travels, she simply layers on a little extra before bed, waking up to skin that looks rested, nourished, and beautifully reset.
With its anti-aging activities and deeply restorative texture, the cream mirrors the philosophy behind the campaign: timeless, intentional, and powerful.