July 14, 2025 , Mumbai: Faisal Shaikh, better known as Mr. Faisu, has launched Garammm Masala with Faisu, a fresh new talk show on YouTube that was trending at #7 and proving to be the perfect blend of food, conversation, and creator-led innovation.
Garammm Masala with Faisu was designed from the ground up for YouTube’s connected TV experience. With audiences spending more time watching YouTube on big screens, the show is built to deliver a premium, high-retention experience that feels right at home on your television, not just your phone.
But Garammm Masala with Faisu isn’t just another celebrity chat show. The concept was crafted to showcase Faisu’s evolution after Celebrity MasterChef. Having picked up serious cooking skills on that show, Faisu wanted to share this new side of himself with fans in an authentic, entertaining way.
“After MasterChef, cooking became something I really loved and we wanted to make a show that let me share that,” says Faisu. “But it had to be fun, real, and something you would actually want to watch on YouTube. Garammm Masala with Faisu is exactly that, with great food, great guests, and no filters.”
Each episode features India’s spiciest recipes, literally and figuratively. Faisu cooks fiery dishes while diving into equally spicy, unfiltered conversations with India’s most interesting personalities. It is entertainment designed to match his personal journey, tapping into his real-life passion for food and easygoing, high-energy style.
Sagar Gokhale, Co founder at Qyuki Digital, explains:
“We wanted to build a show that was truly native to YouTube. Garammm Masala with Faisu is not a slow, hour-long podcast. It is 15 minutes of fast cuts, playful editing, and maximum watchability. It is built for the platform, built for connected TVs, and it feels fresh. The growth in connected TV viewing on YouTube is real, and we designed this specifically to ride that wave with high retention, shareable moments, and a premium experience.”
The show is produced in partnership with Qyuki Digital, known for its creator-first approach. With new episodes dropping weekly, Garammm Masala with Faisu is set to become a must-watch for anyone who loves food, celebrity banter, and smart, platform-native content that feels unlike anything else out there.