July 16, Gurgaon/Bengaluru: Fashion quick commerce platform Zulu Club has raised $250,000 in pre-seed funding from early-stage venture capital firm TDV Partners. The Gurgaon-based startup is reinventing the fashion shopping journey by blending the ease of online ordering with the confidence of offline exploration.
Unlike traditional e-commerce that relies on guesswork, static images, and high return rates, Zulu Club enables shopping from trusted malls and outlets. Users can order pre-curated Try-at-Home kits in just 100 minutes and try 4–5 items before committing to a purchase. The goal is to offer a confident, tactile shopping experience—without the doom scroll and without stepping out. This model addresses key structural issues in fashion e-commerce such as high returns and poor profitability by enabling cross-sell and up-sell, thereby boosting AOV.
Zulu Club surfaces the hidden gems of local fashion by transforming nearby collections into seamless digital experiences, offering delivery within 100 minutes for instant gratification to fashion-conscious urban shoppers.
“Most online fashion platforms are built for speed and variety—but that often comes at the cost of experience and confidence. We’re building Zulu Club to reintroduce trust and experience into fashion shopping, especially for millennial consumers who crave convenience and personalization,” said Adarsh Bhatia, Founder of Zulu Club. Adarsh previously led business at Fashinza, a tech-enabled apparel manufacturing startup, and brings deep domain expertise to this new venture.
Zulu Club’s core audience is urban millennials and Gen Z—style-savvy, time-constrained shoppers who seek a smoother, smarter way to shop. Unlike traditional e-commerce, which relies on static images and high return rates,
Zulu Club follows an experience-first model. Shoppers can:
● Shop from nearby malls through Zulu’s app
● Book live assistance for product exploration
● Receive curated Try-at-Home kits
● Place orders post-trial or during a call
● Get 100-minute delivery through Zulu’s own network
The latest app update enhances the end-to-end user journey with improvements in flow, customer coordination, and logistics for a faster and smoother experience.
“Zulu Club is tackling a fundamental friction in fashion e-commerce—shoppers want to try before they buy. Their Try-at-Home kits and instant delivery are built for today’s mobile-first, experience-led consumer,” said Ujwal Sutaria, General Partner at TDV Partners.“We’re excited to back a team that blends deep fashion expertise with grassroots execution. Zulu isn’t building another marketplace—it’s reimagining fashion retail for the next generation.”
Currently Live in Gurgaon, Zulu Club, which was founded in 2024, plans to leverage the fresh funding to expand across key neighborhoods in Delhi NCR, enhancing its reach among urban shoppers. The company will also focus on improving its Try-at-Home flows and personalization features and deepen partnerships with outlet stores and mall retailers, while investing strategically in logistics, operations, and customer engagement.