17th July 2025: Nykaa, India’s leading beauty and lifestyle destination, brought back its iconic Nykaa Beauty Bar, with Noida as the first stop on its all-India tour. Held at DLF Mall of India, at the Nykaa store this much-anticipated experiential event unfolded as the first Luxe edition celebrating of all things beauty, uniting makeup mavens, skincare lovers, and trendsetters for a day of discovery, indulgence, and inspiration. Expect immersive experiences, hands-on demos, and the latest in beauty innovation, brought to life by an exclusive lineup of global powerhouse brands.
The day’s highlight was an exclusive, power-packed masterclass by renowned makeup artist Isha Khanna, who captivated an audience of over 100 beauty aficionados. Taking center stage, Isha unveiled the season’s hero look ‘The Luxe Glam’—a versatile, high-impact statement that effortlessly transitions from sunlit brunches to after-dark soirées. Crafted using a curated mix of Nykaa’s most-loved premium products, the look featured radiant skincare picks from Caudlie, Clinique, Murad and Sulwhasoo, hair-transforming tools by GHD and a makeup lineup starring icons like Charlotte Tilbury, YSL Beauty, MAC Cosmetics, and Benefit Cosmetics. The finishing flourish? Luxe, lingering fragrances from YSL, Carolina Herrera, and Paco Rabbane, leaving every attendee inspired to recreate the magic.
Speaking about this much-loved initiative, the Nykaa Spokesperson said, “We’re excited to bring the Nykaa Beauty Bar back to life this year, especially after receiving such overwhelming demand from our beauty community across the country. The Beauty Bar is a truly indulgent experience – one that invites our consumers to explore, educate, experiment, and elevate their beauty journey. It’s not just about discovering iconic products, but also about staying ahead of the curve and learning what’s new and next. Every edition deepens our understanding of what inspires our audience, helping us curate beauty that’s both personal and trend-forward.”
Nykaa has always led the way in transforming how India experiences beauty. As an industry pioneer, the brand has introduced several first-of-their-kind initiatives that go beyond commerce to create immersive, memorable connections with consumers. Flagship experiences like Nykaaland, India’s first beauty and lifestyle festival, and the Nykaa Best in Beauty Awards, which spotlight the most-loved products voted by consumers, are a testament to Nykaa’s commitment to innovation and community. The Nykaa Beauty Bar is one such curated on-ground celebration that brings together trends, experts, and leading brands, while giving beauty enthusiasts a chance to explore, learn, and indulge. Through such experiences, Nykaa continues to shape a more inclusive, engaging, and trend-forward beauty ecosystem.