21st July 2025, DELHI: The House of Creed proudly announces the opening of its first flagship boutique in India at The Chanakya, New Delhi, bringing over two and a half centuries of fragrance mastery to the discerning Indian market.
This landmark boutique showcases the House’s prestigious collection in an environment that celebrates the brand’s rich heritage, from its founding in 1760 to its position today as one of the world’s most revered fragrance houses, trusted by generations of royalty and connoisseurs. Exceptional service is integral to the in-store experience, including bespoke gifting touches such as perfume engraving.
The flagship presents Creed’s most iconic masterpieces, including the revolutionary Aventus, the ethereal Silver Mountain Water, and the distinguished Green Irish Tweed, alongside the captivating Aventus for Her – each creation representing decades of perfumery excellence and rare ingredient sourcing. The boutique presents an exquisite selection of perfumes, body care, home, and lifestyle treasures — each piece available exclusively at this location.
“With great pride, we open our doors in Delhi — offering India its first intimate glimpse into the world of Creed. We aim to share a legacy built over seven generations, and invite a new audience to embrace the quiet power of scent.”, said Mr.Erwin Creed, House of Creed.
For seven generations, the Creed lineage has upheld a rarefied devotion to age-old artistry and the pursuit of the world’s most exquisite raw materials — resulting in fragrances that evolve into deeply personal emblems for those who wear them.
For the first time in India, fragrance aficionados can step into the world of Creed — the preferred house of leaders and luminaries.
“We are proud to partner Creed Fragrances for this new chapter of growth in India. LUXASIA has been bringing the brand’s artisanal creations closer to our Asia Pacific consumers since 2003, with this relationship beginning in Singapore. Given the immense potential of luxury niche fragrances in India, we are very excited about Creed Fragrances’ future in this promising market and we look forward to achieving great success jointly with the brand.”, said Mr. Satyaki Banerjee, CEO, LUXASIA Group