Hyderabad, 4th August 2025 – ORRA Fine Jewellery, India’s leading diamond jewellery brand, is thrilled to announce the grand relaunch of its flagship store in Jubilee Hills, Hyderabad. This significant expansion and revamp underscore ORRA’s commitment to providing an unparalleled luxury shopping experience for its discerning clientele in the city.
The relaunched Jubilee Hills store, will showcase ORRA’s latest and most exquisite diamond jewellery collections, notably featuring the exclusive 73-faceted ORRA Crown Star. The store provides comfortable seating and modern, sophisticated interiors, all contributing to an elevated experience. A dedicated bridal lounge offers a personalized experience for brides-to-be, families, and friends, ensuring a seamless selection of exquisite designs for every special occasion. The store will be spanning across an impressive 2984 sq. Ft. with two levels (1037 sq. ft. on the Ground Floor and additions made 1947 sq. ft. on the First Floor), is designed to redefine the jewellery shopping experience.
The store’s interiors showcase ORRA’s dedication to luxury and sophistication, with a modern layout, plush décor, and ambient lighting extending across ground and newly added first level. Customers are invited to explore ORRA’s opulent collections, including the renowned ‘ORRA Crown Star’ collection, featuring the 73-faceted diamond that is exclusively patented in India. One can explore ORRA’s prominent diamond jewellery collections, ‘Aekta’ The Wedding Collection and Astra that offer contemporary designs including exclusive designs inspired by southern India’s rich jewellery heritage, featuring intricate harems and multilayered sets starting at just ₹99,999*
Mr. Dipu Mehta, Managing Director of ORRA, expressed excitement about the Jubilee Hills store relaunch, stating, “We are thrilled to relaunch our store in Jubilee Hills, a vibrant hub in Hyderabad that has always shown immense appreciation for fine jewellery. Hyderabad is a market that beautifully blends tradition with modernity, much like ORRA’s collections, which balance heritage craftsmanship with contemporary designs. This expanded and enhanced store reflects our commitment to offering an even more luxurious and personalized experience to our valued customers in the city. We are confident that our store will continue to be a beloved destination for diamond jewellery enthusiasts.”
ORRA’s commitment to craftsmanship and elegance is beautifully showcased through their collections, ensuring that every jewellery tells a unique story of love and celebration. ORRA is known for providing 100% certified jewellery with complimentary insurance* and free lifetime maintenance. The brand offers a lifetime exchange, buyback, a seven-day return policy, and our diamonds are conflict-free. Additionally, ORRA provides a 6-month upgrade facility, and all its jewellery is BIS Hallmark Certified.
As part of the store relaunch celebration, ORRA will offer inaugural discounts, special offers ongoing Diamond Festival, and an exclusive bridal lounge for the patrons visiting the store:
- Up to 25% off on diamond value (for a limited period)*
- 0% Down Payment
- Avail 0% interest on EMI facility*
- *Terms and Conditions apply