New Delhi, 25th August 2025: Anmol Industries Limited (Anmol), India’s leading packaged food companies, has announced that its extensive range of offerings will now also be available on the e-commerce portal Amazon. This is another important step in Anmol’s strategy to further establish itself as a key player in the rapidly expanding e-commerce space.
The announcement equally reinforces the company’s vision-first approach of making it easier for the consumers to get their hands on their favourite Anmol delights on digital platforms at the convenience of their fingertips and schedules. This growth comes on the heels of a series of new product launches that have diversified the portfolio of Anmol, reaffirming its dedication to changing tastes of consumers.
In view of Anmol’s flavourful and most popular offerings and the recent launch of a series of new products like Swiss Roll, a creamy soft delight for every age group, Dream Lite, the perfect guilt-free biscuit for health-conscious consumers, Romanzo, the indulgent chocolate-layered snack, Top Royale, a premium buttery cheese cracker and Anmol Humara Marie, one of the tastiest Marie Biscuits for the perfect tea time, the move to Amazon ensures these favourites are now just a click away for consumers across the country.
Speaking about the brand’s digital expansion and product availability on Amazon, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries Limited said, “Our vision has been to be ahead of consumer requirements by merging accessibility with innovation. By making our products available on Amazon, we are not only broadening our reach but also deepening consumer connect with digital convenience. This move supports our recent marketing campaigns and new product offerings crafted to appeal to today’s changing lifestyle choices.”
Keeping with this vision, Anmol recently released a Rakhi Campaign that resonated on an emotional level with the consumers across the segments. The campaign that redefined conventional sibling roles presented a heartfelt tale on the screen. The advertisement featured a poignant role reversal – where a brother puts on a Rakhi to his sister, honouring her role not just as a sibling, but also as a parental figure, guide and guardian.
The storytelling of the campaign served as a gentle yet effective nudge away from rigid gender roles and embracing an emotional give-and-take within relationships. It reinforced Anmol’s focus on truthful narratives that are aligned with the values of today’s consumer and boosts its festive connect.
With its presence on Amazon, Anmol continues to have a union of innovation, ease of access and cultural relevance, cementing its position as a brand that transcends food to deliver experiences that matter.