National, August 25, 2025: Miraj Cinemas, India’s third-largest and one of the fastest-growing multiplex chains, has expanded its footprint in Rajasthan with the launch of Alwar’s largest luxury cinema at Urban Square Galleria Mall, Alwar Tijara Road near Telco Circle over the weekend. The four-screen property is set to redefine moviegoing in the city, emerging as its premier entertainment hub and lifestyle destination.
The multiplex has a total seating capacity of 606 across its four auditoriums, each designed to combine comfort with scale. Plush push-back seats are complemented by best-in-class recliners, giving audiences the perfect blend of luxury and relaxation. Audi 1 houses 140 seats, Audi 2 has 146, Audi 3 accommodates 138, while Audi 4, the largest, seats 182 guests. The design aesthetic of the new property reflects Miraj Cinemas’ signature approach of marrying modern luxury with cultural warmth. The auditoriums are styled with rich golden-beige tones, geometric wall patterns, and subtle ambient lighting that elevates the atmosphere without overpowering the movie-watching experience. Acoustic panelling and sleek lines give the halls a contemporary finish, while the patterned carpeting adds vibrancy and visual rhythm. Together, these design elements create a plush yet welcoming setting that feels both indulgent and familiar.
Speaking on the launch, Bhuvanesh Mendiratta, MD, Miraj Entertainment Ltd., said, “Rajasthan holds a special place in our growth journey, and the launch of Alwar reinforces our long-term commitment to this region. Urban Square Galleria Mall provides us with the perfect setting, a centrally located, easily accessible lifestyle hub that’s set to become the city’s go-to entertainment destination. Our strategy has always been to deliver premium, world-class experiences not just in metro cities but also in Tier 2 and Tier 3 markets, where audiences are equally passionate about cinema. We are excited to continue our journey of innovation and expansion, making Miraj Cinemas a preferred entertainment destination nationwide.”
Enhancing the ambience is cutting-edge movie technology, with Dolby 7.1 surround sound and 3D-enabled projection systems delivering powerful acoustics and crystal-clear visuals. Beyond the auditoriums, the experience extends into the lobby and concessions, where design takes centre stage. The signature Pop Corner concession area has been conceptualised like a modern café-meets-lounge, with elegant marble finishes, warm wooden accents, and mood lighting that make it as inviting as it is functional. To celebrate the launch, moviegoers can enjoy an inaugural Samosa Combo — pairing a classic samosa with a beverage — at a special discounted price of just ₹150, adding a flavourful note to their cinematic outing.
The launch comes on the heels of a proud recognition at the IMAX Big Cine Awards 2025, where Miraj Cinemas was honoured as the Best Multiplex Theatre of the Year for IMAX Wadala. This award reinforces the brand’s efforts to create world-class cinema destinations for audiences nationwide.
With the addition of Alwar, Miraj Cinemas now operates eight properties and 20 screens across Rajasthan, strengthening its presence in the state with cinemas in Jaipur, Ajmer, Sikar, Jodhpur, Nathdwara and Bharatpur. Nationally, the brand has expanded to 243 screens across 72 locations in 49 cities. A flagship venture of the Miraj Group, Miraj Cinemas is known for premium experiences, youth-focused innovations, and a strong presence in both metros and regional markets. Two new IMAX screens will soon join its portfolio, reinforcing its commitment to delivering world-class cinema nationwide. To book tickets or explore ongoing offers, visit the website or app of Miraj Cinemas and enjoy the convenience of online booking — anytime, anywhere.