India, 3rd october, 2025:Sri Lanka Tourism is ramping up its promotional efforts in India with a strategic three-city roadshow series aimed at boosting inbound tourism from the southern region. The Sri Lanka Tourism Promotion Bureau (SLTPB) and Sri Lanka Convention Bureau (SLCB) will host B2B roadshows and networking evenings in Madurai, Coimbatore, and Chennai on October 6th, 8th, and 10th, 2025, respectively.
The roadshows are designed to showcase Sri Lanka’s year-round appeal across various travel segments—from leisure to MICE (Meetings, Incentives, Conferences, and Exhibitions). These events will highlight the country’s diverse attractions, tourism resilience, and ongoing sector growth, while reinforcing strong ties between Sri Lanka and India’s vibrant travel trade.
The Sri Lankan delegation is led under the guidance of Hon. Mr. Vijitha Herath, Minister for Foreign Affairs, Foreign Employment and Tourism, and Hon. Prof. Ruwan Ranasinghe, Deputy Minister of Tourism. It includes senior officials from SLTPB and SLCB, accompanied by over 40 stakeholders from the Sri Lankan tourism industry, such as:
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Destination Management Companies (leisure and MICE)
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Leading hotels and resorts
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Tour operators
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Other key service providers
At each stop, Sri Lankan industry representatives will engage in B2B meetings with their Indian counterparts, fostering partnerships and business opportunities. The events are expected to bring together over 200 participants in each city, including Indian travel agents, tour operators, media representatives, and other key players in the travel ecosystem.
Adding a rich cultural element to the proceedings, a Sri Lankan cultural dance troupe will perform at each event, offering a vibrant glimpse into the island’s heritage and traditions.
This initiative underscores Sri Lanka’s continued commitment to the Indian market, positioning the country as a preferred travel destination with its breathtaking landscapes, vibrant culture, and world-class hospitality.