The Devil Wears Prada sequel arrives in theatres this week, and highlights how the advent of digital media is revolutionising the world of fashion. And so, we got to thinking: what if the team at Runway was already embracing this change to stay ahead? What would their prompt history look like?
Here, an imagined dispatch from the marble-white corridors of the world’s most demanding magazine, and the AI model resilient enough to survive it.
Miranda Priestly: The only one that even AI secretly fears
Miranda does not “play with” Images 2.0.
She treats it the same way she treats assistants: useful, replaceable, and occasionally disappointing.
And for the first time in the history of image generation, something has come close to meeting it. ChatGPT Images 2.0 – a model that can produce a September cover concept with typographically precise headlines and correct kerning. Miranda would call it the minimum acceptable.
Miranda’s prompts probably look like:
She once rejected an image because: “The lighting feels socially insecure.”ChatGPT has never fully recovered.
Andy Sachs: Accidentally becomes the best prompt writer in the building
Andy has opinions about AI. She has also, quietly, become extraordinarily good at using it.
Andy uses it for:
Her prompts:
At some point, she quietly becomes better at prompting than everyone else in the office.
Miranda notices immediately.
That’s the problem.
Emily Charlton: The empire runs on automations she built at 11 pm
Emily does not use AI. This is her official position.
What she has is a system, a background operation that anticipates requirements before they are articulated, monitors competitor grids in real time.
Her prompts:
There is a saved draft in her chat history titled Andy and the Chanel. She will take this to her grave.
Nigel Kipling: Finally living his best life
Nigel is exactly who Images 2.0 was built for.
The model now handles:
Which means Nigel can finally generate the impossible ideas already living in his head.
His prompts:
At 2:13am, “Generate the kind of beauty people still remember years later.”
The first draft is technically perfect. Nigel immediately asks for revisions.
Would love to hear your thoughts on this—happy to tailor or expand it editorially if needed. We can also share accompanying visuals to bring the piece alive if this is of interest.
