Mumbai, June 19 : We’re living in the era of main-character gloss. High-shine lips are everywhere – from beauty feeds and concert-ready glam to everyday soft-glow looks. The only problem? Most glosses tend to disappear before the plans do.
Nykaa Cosmetics is changing that with the launch of the NEW Lip Grip Transfer-proof Glossy Lipstick, a next-generation lip formula that delivers the shine of a gloss with the staying power of a long-wear lipstick. Designed to grip onto the lips for up to 16 hours, Lip Grip stays glossy and comfortable without smudging or losing its finish.
Calling all gloss lovers: all it takes is a pump, a swipe and you’re good to gloss. Lip Grip’s easy-to-use pump format makes application quick, fun and fuss-free, so you can spend less time touching up and more time living in your glossy-lip era.
Because Gen Z doesn’t want just gloss, they want gloss that stays!
Speaking on the launch, Adwaita Nayar, Co-founder and Executive Director of Nykaa, and CEO – House of Nykaa, said,
“Some beauty products have an emotional quality to them, and gloss is definitely one of them. It instantly brightens a look, lifts your mood and gives you a sense of confidence. We’ve seen a real resurgence of this finish in recent years, driven by consumers embracing beauty that is expressive, playful and unapologetically visible. At the same time, expectations around performance have evolved. Consumers are looking for trend-led products that can keep up with the pace of their everyday lives. Lip Grip is our take on what gloss can look like for today’s beauty consumer, delivering high-shine impact while offering the long-lasting wear they increasingly expect.”
Available in 8 high-shine shades, the collection ranges from everyday nudes, flattering pinks and statement colours that instantly elevate a look. Whether you’re feeling subtle, playful or bold, there’s a Lip Grip shade to match.
With Lip Grip Transferproof Lipstick, Nykaa Cosmetics brings together everything today’s beauty lover is looking for shine, comfort and serious staying power. No constant touch-ups. No constant touch-ups. No lipstick marks left behind. Just all gloss, full grip.