Oct 05: As India gears up for its peak festive shopping period, Womancart, a women-first lifestyle commerce platform, has announced the launch of its festive sale, ‘Celebrate Your Way’, offering discounts of up to 50% on fragrances, beauty, ethnic wear, fashion, accessories, home, kitchen and other lifestyle categories.
The festive season presents India’s women with an overwhelming array of choices when it comes to buying gifts, Womancart is building its festive proposition by combining exclusive offers with greater convenience through its 2-hour delivery service in Delhi NCR and Jaipur, catering to last-minute festive shopping, along with its Try & Buy offering in Delhi, allowing customers to try eligible products at home and pay only for what they choose to keep.
“We are optimistic about the upcoming festive period and are aiming for a stronger season than last year, supported by continued growth in online festive shopping, a wider product assortment and increasing consumer demand across categories. Alongside quick delivery, our Try & Buy offering in Delhi adds another layer of convenience for categories where fit, look and feel matter. Customers can order eligible products, try them at home and pay only for what they choose to keep, helping reduce hesitation around sizing and styling. Beyond the major metros, we are also seeing encouraging demand from Tier II and Tier III cities through our pan-India standard delivery network, reinforcing the fact that consumers across markets are increasingly prioritising convenience, choice and a seamless shopping experience during the festive season,” said Madhu Sudan Pahwa, Chairperson & Managing Director, Womancart.”
Festive shopping trends on the platform are also reflecting a shift towards utility, versatility and personalised choices. In home and kitchen, practical upgrades are in demand for the self-purchase while premium-looking crockery and serveware are in demand as gifts. In beauty, natural festive glam, nude and brown shades, skincare focused preps and kohl-based eye looks are in demand. On the fragrance front, there is a rise in expressive layers, oud, ittar, woody, vanilla and unisex options.
With ‘Celebrate Your Way’, Womancart is encouraging customers to be more flexible while shopping for festivals, be it planning ahead or looking for last-minute ideas or exploring new options for the celebrations.