India’s biggest film marketing agency, MAX Marketing, completes a monumental 10 years in the business — a decade marked by innovation, passion, and a deep-rooted understanding of cinema and audiences. Their journey includes blockbuster campaigns for titles like RRR, Animal, Kabir Singh, Kalki 2898 AD, Bhool Bhulaiyaa 2, Drishyam 2, Crew & more as well as genre-defining strategies for thought-provoking films such as Padman, Article 370, Shubh Mangal Zyada Saavdhan, HanuMan & more. From early beginnings to becoming a dominant force in film promotion across both Hindi and South Indian industries, MAX has consistently created campaigns that didn’t just promote films but turned them into cultural moments.
“They Craft Experiences, Not Just Campaigns” – Film Industry’s Biggest Stars Hrithik Roshan, Prabhas, Ranbir Kapoor, Ram Charan, Kareena Kapoor Khan, Ranveer Singh, Rashmika Mandana & more shower praises for MAX completing 10years
Varun Dhawan praised the team’s instinctive connection with the masses, saying, “MAX Marketing has an uncanny ability to connect with the audience.” Anil Kapoor was all praise for the firm’s innovation and energy, adding, “MAX has always come up with fresh ideas. Varun is really passionate and has the best ‘crew’ with him.” Actress Tabu reflected on her recent string of hits, saying, “MAX Marketing was incredible to work with across my hat-trick – Bhool Bhulaiyaa 2, Drishyam 2 and Crew.” Yami Gautam expressed admiration for the agency’s commitment and precision, noting, “With Varun and MAX Marketing, you get a team that truly understands the pulse of the audience.” South star Adivi Sesh, who made his Hindi debut with Major, shared, “No better organization than MAX Marketing to make my Hindi debut with.”
How MAX Became the Film Industry’s Most Trusted Marketing Powerhouse
MAX’s success lies in its ability to adapt, evolve, and craft tailored campaigns that connect deeply with target audiences — no two film promotions are ever the same. From creating nationwide buzz for Kabir Singh through music and youth-driven promotions, to positioning RRR as a pan-India epic with global appeal and a never done before association PVRRR, every campaign has been uniquely strategized. With Kalki 2898 AD, MAX introduced futuristic and immersive promotions that mirrored the film’s scale, while Drishyam 2 saw the team using suspense-led storytelling to revive the fanbase of its prequel and bring in new audiences.
The firm’s versatility is equally evident in socially relevant films like Padman, Article 370, Shubh Mangal Zyada Savdhaan & Major where the campaigns were focused on provoking dialogue and building awareness, without diluting the cinematic appeal. Even niche genres like horror-thrillers (Shaitaan) and mythological epics (HanuMan) found widespread reach and connection thanks to MAX’s multi-platform, insight-driven approach.
10 Years of MAX – A Journey of Innovation, Impact & Influence
What began as a boutique agency in 2015 under the leadership of Varun Gupta has now become a cornerstone of the Indian film ecosystem. With over 150 film campaigns behind them, MAX has not only created excitement around film releases but shaped entire conversations around them — long before and after the theatrical window. Their strategies often mix data-led decision-making with emotionally resonant content, making the campaigns both memorable and effective even for regional films like Ved (Marathi), Chhota Bheem (Hindi), Taaro Thayo (Gujarati), Jombieland (Punjabi), Dasara (Telugu) & more