Bangalore, 26th June 2025: Zee Kannada has consistently maintained its position as Karnataka’s No.1 general entertainment channel, winning the hearts of viewers across age groups with its diverse mix of fiction and non-fiction content. Taking its innovation a step further, Zee Kannada has now collaborated with Zepto for a one-of-its-kind campaign that adds a fun, relatable twist to its latest non-fiction show, Bharjari Bachelor, by surprising real-life bachelors with ‘Bachelor Essentials Kits’ filled with everyday items they commonly use.
Bharjari Bachelor season 2 is an entertaining reality show where a group of spirited bachelors navigate quirky challenges under the mentorship of ‘Angels’ while being judged by the graceful Rachita Ram and crazy star Ravichandran. The show blends humour, drama, and heartfelt moments as contestants strive to prove themselves and win hearts.
To take the show’s spirit beyond television, Zee Kannada has crafted a unique on-ground activation inspired by the everyday lifestyle of bachelors, in association with Zepto. From shampoo sachets to instant noodles to basic grooming items, the channel curated ‘Bachelor Essentials Kits’ reflecting the humorous yet practical realities of bachelors’ life.
Link: https://www.instagram.com/reel/DLTz1zmyLTz/?utm_source=ig_web_copy_link&igsh=MTVpbWF2bXZueXBoNQ==
This thoughtful and engaging campaign brings the show’s theme alive while strengthening the connection between content and community.
Talking about the collaboration, Deepak Sriramulu said, “At Zee Kannada, we are always looking for innovative ways to connect with our viewers and bring our content to life. This collaboration with Zepto for ‘Bharjari Bachelor’ perfectly embodies that spirit, adding a fun, relatable twist that celebrates the everyday lives of bachelors.”
With this quirky and impactful activation, Zee Kannada once again proves its ability to blend entertainment with relatability in innovative ways. The collaboration with Zepto not only boosts viewer engagement but also reinforces Zee Kannada’s position as a brand that understands and celebrates its viewers.
Stay tuned to Bharjari Bachelor every week only on Zee Kannada and experience the laughter, learning, and fun that unfolds!