5th June 2024- In the age of social media, many celebrities—whether actors, models, singers, or influencers—are expanding their careers by establishing their brands. This trend sees celebrities leveraging their fame to create beauty, fashion, and lifestyle brands. Particularly prevalent in the make-up and skincare sectors, these ventures allow stars to tap into their fan base and generate additional income streams. While some of these brands quickly fade, others thrive, becoming significant players in their respective markets. Here, we look at some of the most successful celebrity-owned brands.
Rare Beauty by Selena Gomez
Selena Gomez, the American actress and singer, launched her make-up brand “Rare Beauty” in 2020. She spent years developing Rare Beauty, personally overseeing the conception and development of all products. The brand emphasizes celebrating individual uniqueness and includes a wide range of products, from primer to foundation and concealer available in 32 shades. Rare Beauty also promotes mental health awareness, aligning its ethos with Gomez’s advocacy efforts. The line includes products for the face, lips, eyes, and eyebrows, along with beauty tools, aiming to cater to all aspects of a full make-up routine.
Kylie Cosmetics by Kylie Jenner
Kylie Jenner’s beauty brand “Kylie Cosmetics” launched in 2015 and rapidly became a phenomenal success, propelling Jenner to the status of the youngest self-made billionaire at 20. The brand’s popularity is fueled by Jenner’s global fame and her extensive social media following, including 345 million Instagram followers. Known for its “lip kits” and a vast selection of lip glosses and lipsticks in various finishes and colours, Kylie Cosmetics consistently sells out its limited edition. The brand’s range covers comprehensive make-up needs and has expanded to include “Kylie Skin,” offering a broad spectrum of skincare products. Following the birth of her daughter Stormi, Jenner also launched “Kylie Baby,” further diversifying her brand portfolio.
Kay Beauty by Katrina Kaif
Bollywood actress Katrina Kaif ventured into the beauty industry with “Kay Beauty,” launched in 2019. The brand provides high-quality, cruelty-free make-up products, including lipsticks, blush, eyeliners, and foundations. Kaif’s reputation as one of Bollywood’s most stunning actresses has helped Kay Beauty gain traction, appealing to fans and beauty enthusiasts alike who seek premium, ethical products.
HRX by Hrithik Roshan
Hrithik Roshan, one of Bollywood’s leading actors, owns “HRX,” a fitness and lifestyle brand introduced in 2013. HRX offers a wide range of activewear, casual wear, footwear, and accessories for both men and women.
82°E by Deepika Padukone
Bollywood actress Deepika Padukone launched “82°E” in 2022, a self-care brand providing clean, vegan, and cruelty-free skincare products. Known for her beauty and grace, Padukone’s venture into the skincare industry aims to promote sustainable and ethical beauty solutions, that align with her values and lifestyle.
SOEZI by Sonakshi Sinha
Sonakshi Sinha created a buzz with her press-on nails brand, “SOEZI,” launched in 2022. The actress cleverly used a promotional strategy involving a diamond ring to announce the brand, initially sparking engagement rumours. SOEZI offers a variety of press-on nails, blending beauty, cosmetics, and personal care into a brand that quickly gained attention.
Hyphen by Kriti Sanon
Known for her impressive acting skills, Kriti Sanon is also an accomplished entrepreneur with her skincare brand, “Hyphen.” Launched with a focus on affordability, Hyphen aims to provide high-quality skincare solutions accessible to a broader audience.
Conclusion
The trend of celebrities launching their brands continues to grow, driven by the power of social media and personal branding. These ventures not only offer celebrities a way to diversify their income but also allow them to connect with fans on a new level.