Kriti Sanon’s HYPHEN takes social media by storm: Its SPF Lip Balm goes viral

18th May 2024: The recently launched young skincare brand by PEP Technologies and Celebrity Entrepreneur Kriti Sanon’s HYPHEN has witnessed unprecedented success with its latest creation, the All I Need Lipscreen. It was launched six months ago during an extravagant influencer gathering, and since then the revolutionary lip product has earned a massive cult following online, swiftly becoming a staple must-have item in skincare routines and selling 2 lip balms every minute on their website!

Unlike traditional lip balms, the All I Need Lipscreen is packed with powerful ingredients like 2% Kojic Acid and SPF 30 to not only retain moisture but also shield delicate lips from harmful UV rays and reduce pigmentation. With this one-of-a-kind lip product, HYPHEN aimed to address the gap in the market for lip balms by combining both lip moisturization and sun protection, making the All I Need Lipscreen a true, affordable game-changer for beauty enthusiasts seeking a comprehensive lip care solution.

Talking about the success of the product, Kriti Sanon, Co-founder & Chief Customer Officer at HYPHEN, said, “I am absolutely overwhelmed by the positive responses and reviews on social media for the All I Need Lipscreen! I believe that listening and understanding what our consumers really want has resulted in the success of this product. The numerous rounds of feedback have been truly instrumental in our journey. At HYPHEN, we are eagerly looking forward to delivering skincare solutions that cater to our consumers’ specific needs.”

Kriti Sanon herself has been using the product, making it her go-to everywhere – from movie promotions to everyday wear. This, too, has sparked widespread interest, further fueling its virality across social media platforms. Meanwhile, the brand’s strategic partnership with leading beauty retailers, including Nykaa and Amazon, has further amplified its accessibility.

Within a mere span of 6 months, HYPHEN’s All I Need Lipscreen has sold more than 2 lakh units. It’s not just a product; it’s become a sensation, setting new standards in the beauty world. Whether it’s on other e-commerce platforms or the brand’s website, the product has proven itself to be outstanding. They have completely sold out on their website and the team at HYPHEN is already working on restocking the All I Need Lipscreen. It has also ruled over HYPHEN’s social media handles by garnering over 1500+ reels from November 2023 to date.

The brand has recently launched its first concern-specific range which is the Acne Care Range to help fight all acne worries and further aims to revolutionise skincare routines by consistently delivering effective and affordable products that address its consumers evolving needs.

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