Data from AMFI showed that 18% of the assets of the mutual fund industry came from B30 locations in July 2025. Assets from B30 locations increased from Rs 13.80 trillion in June 25 to Rs 14.20 trillion in July 25, representing increase of 3%. However, on a yearly basis the same rose by 21%. Assets from T30 locations grew 19% on a yearly basis in July 2025.
B30 location tend towards equity assets with nearly 76.55% of the assets from B30 locations invested in equity schemes and 9.18% in balanced schemes in July 2025. Close to 11.82% of the assets from B30 location are in debt-oriented schemes, while the same from T30 location accounts for 31.47%.
In July 2025, 27.45% of assets held by individual investors is from the B30 locations while only4.79% of institutional assets come from B30 locations. In July 2024, 26.76% of assets were held by individual investors from B30 locations and 4.76% of institutional assets from B30 locations. Institutional assets are concentrated in T30 locations, accounting for 95.21% of the total.
As on July 2025, approximately 26.92% of retail investors opted for direct investments, while 65.69% of retail investors came through the route of Non-Associate Distributors. Nearly 28.61% of High Net Worth Individual (HNI) assets were directly invested. Additionally, 47.77% of the mutual fund industry’s assets were invested directly and 45.88% came from Non-Associate Distributors.