Mumbai, October 14th 2025: Edge by Titan has unveiled a compelling new campaign for the Edge Ultraslim its slimmest watch ever, measuring just 3.3 mm rooted in the belief that true mastery is never rushed. More than a campaign, it is an artistic meditation on time, celebrating creation unbound by urgency.
The campaign film follows a master artisan immersed in his craft each gesture deliberate, each detail shaped with unwavering patience. In this world, time is not a measure of haste but a quiet companion, reminding us that greatness is born not in speed, but in devotion and vision. The result is a masterpiece the Edge Ultraslim, a triumph of precision engineering and sculptural design that redefines how time is experienced, savoured, and felt.
Powered by the 1.15 mm Calibre Edge T9081, one of the world’s thinnest quartz movements, and marked by its single-hand floating disc, the Edge Ultraslim moves in ten-minute intervals, inviting wearers to embrace time as a continuum of lived moments rather than seconds to be chased.
“The Edge Ultraslim is more than a watch it is a meditation on time,” said Ms. Kalpana Rangamani, CSMO, Premium & Luxury Watches. “This campaign captures its spirit perfectly, showing that mastery is not about racing against the clock, but rising above it because time obeys the maker’s will.”
For the unveiling, guests were transported into a multisensory world where design, philosophy, and art converged. The experience was inspired by the four elements Wind, Water, Earth, and Sky each space conceived as a sensory reflection of time in motion.
Wind whispered through kinetic sculptures, moving with unseen precision. Water shimmered in mirrored reflections, rippling like moments passing. Earth grounded the experience with tactile textures and craftsmanship, echoing the human touch at the heart of every Edge creation. Finally, Sky opened into light and fluid movement the purest expression of freedom, where time seemed to expand and still simultaneously.
The journey culminated in a mesmerizing reveal the Edge Ultraslim emerging from darkness into light, its impossibly thin silhouette gleaming with quiet authority. On the wrist, it felt nearly weightless yet exuded a profound sense of permanence and poise.
Through this orchestration of design and emotion, guests did not merely witness time they felt its stillness and flow. The installation embodied the Edge Ultraslim’s core philosophy: time is not pressure, but possibility.