31st July 2025: This Raksha Bandhan, FlowerAura, India’s trusted gifting destination, bringing joy to every occasion through a vibrant and diverse selection of fresh flowers, personalised gifts, and curated hampers, has launched a delightful new ad film. As India’s Rakhi Ki Dukaan, FlowerAura understands how challenging it can be to find a gift that genuinely reflects the unique love between siblings. FlowerAura solves this problem with ease, emotion, dependability, and range, offering families across the country a wide selection of exquisite rakhis, fresh flowers, personalised gifts, and thoughtfully curated hampers. The campaign film beautifully blends tradition with a modern, light-hearted vibe, shining a light on how FlowerAura turns gifting from an overwhelming task into a delightful celebration, ensuring that every Raksha Bandhan gift is as memorable and special as the bond it honours.
The film features a catchy jingle that sets the tone for a fun journey through FlowerAura’s extensive rakhi collection, enhancing the excitement and making the act of choosing the perfect rakhi an entertaining experience in itself. Each rakhi is showcased with a unique flair that resonates with all kinds of siblings, whether big, small, classic, or quirky, emphasising the brand’s commitment to diversity and thoughtful gifting.
Building on this lively showcase, FlowerAura goes beyond just rakhis by offering curated gift hampers that bring the festive spirit alive, making gifting complete and convenient. Recognising the realities of modern families, FlowerAura also ensures that distance is no barrier to celebration by offering smooth international delivery to over 30+ countries, including next-day delivery options, so siblings across the globe can share joy without missing a beat.
Shrey Sehgal co-founder at FlowerAura said, “For years, FlowerAura has been a cherished companion in countless Raksha Bandhan moments that hold deep emotion and meaning. This year, our ad film shines a light on our grand Rakhi collection—over 10,000 designs crafted for every bond. From artisanal meenakari rakhis steeped in tradition to elegant silver and real gold keepsakes, from precious healing stone rakhis to contemporary designer styles, we have it all. Alongside, every Rakhi essential you need to complete the ritual beautifully. With FlowerAura, every Rakhi isn’t just a thread—it’s a story of love, care, and connection”.
Tying all these elements together is FlowerAura’s user-friendly platform, designed to make the entire gifting process simple and joyful. This campaign invites people to create and cherish new, laughter-filled traditions while reliving fond memories. FlowerAura promises to make every celebration personal, vibrant, and effortlessly meaningful.