New Delhi, 26th May 2025: Lay’s®, one of India’s favourite potato chip brands, dialled up the excitement of the nationwide cricket season with a joyful on-ground activation that brought fans closer to the icons they love. On May 23 and 24, at Cyber Hub in Gurugram, Lay’s® unveiled its Virtual Meet & Click Experience — a specially curated setup where cricket and cinema lovers could capture the ultimate photo moment with Mahendra Singh Dhoni and Ranbir Kapoor, the brand’s legendary ambassadors, made an appearance through immersive, life-like digital avatars bringing fans up close with their icons in a way they won’t forget.
When it comes to creating joy, Lay’s® knows how to do it best and this season, No Lay’s, No Game is back reminding fans that no match feels complete without their favourite flavours and the shared thrill of unforgettable moments.
Designed as a celebration of fan passion, the experience offered visitors a chance to step into a vibrant setting, pose alongside life-like visuals of Dhoni and Ranbir, and walk away with a memory they’ll cherish. With cheerful crowds, upbeat music, and plenty of Lay’s® smiles, the atmosphere perfectly captured the energy of the thrilling cricket season and the brand’s signature spirit of joy. Adding to the excitement, the fun-filled Lay’s® photos were displayed across screens at DLF Cyber Hub, turning the moment into larger-than-life memories for all to see.
Commenting on the activation, Saumya Rathor – Marketing Director, Lay’s®, PepsiCo India said, “There’s something truly special about coming together to celebrate the things we love — cricket, and of course, Lay’s! This season, we wanted to give fans a little magic with a chance to feel closer to their favourite celebrities and create memories that would last long after the match was over. Seeing the laughter, the energy, and the pure joy on everyone’s faces has been amazing. Moments like these remind us why Lay’s will always be about more than just chips — it’s about sharing smiles, stories, and experiences that stay with you.”
As the cricket season reaches its peak, Lay’s® continues to engage fans across the country through experiences that blend flavour, nostalgia, and shared celebration. The brand’s latest initiative reflects its ongoing commitment to creating meaningful connections with consumers because for many, enjoying the game simply isn’t complete without Lay’s.