New Delhi, 3rd 1st October 2025: Kraus Jeans, India’s much-loved homegrown denim and fashion brand, has opened the doors to its latest store at Rajouri Garden Mall, New Delhi. This marks the brand’s 16th exclusive outlet in the country and a significant step in its journey to bring stylish, well-fitted, and comfortable fashion closer to women across India.
One of the capital’s busiest shopping destinations, Rajouri Garden is known for its lively mix of high-street brands, boutiques, and a buzzing crowd of fashion-forward shoppers. With this new store, Kraus Jeans aims to become the go-to destination in West Delhi for women who want fashion that not only follows trends but also delivers unmatched ease of wear and fits tailored for the Indian body type.
The store opens with the Autumn/Winter 2025 Collection, offering varsity jackets, cozy knits, crop tops, classic shirts, and baby tees. At the heart of the collection is Kraus’s celebrated denim line, featuring wide-leg jeans, cargos, flared styles, skinny fits, straight fits, and trending Korean pants. Every piece is thoughtfully designed to give an impeccable fit, easy movement, and long-lasting wearability, hallmarks that have made Kraus a trusted name among young, style-conscious women across India.
Speaking on the launch, Mr. Ravi Punjabi, Founder, Kraus Jeans, said:
“We are delighted to open our 16th store in Rajouri Garden, one of Delhi’s most vibrant fashion markets. At Kraus, our mission has always been to design clothing that feels aspirational yet practical — fashion that women can truly live in. Comfort and fit are at the heart of everything we do, and with the festive season around the corner, we are excited to bring our latest collection to West Delhi and look forward to the love and support of our customers here.”
With its launch timed perfectly for the festive season, the new Kraus Jeans store gives shoppers the perfect opportunity to refresh their wardrobes with versatile pieces that transition seamlessly from festive celebrations to everyday wear — without compromising on style or ease of dressing.
With plans to expand further into fashion-forward neighbourhoods across India, Kraus Jeans continues its journey of making versatile, accessible, and stylish apparel for women who value both fashion and effortless wear.