New Delhi, 06 August 2024: KRBL Limited, renowned for its flagship range- India Gate Basmati Rice, the World’s No. 1 Basmati Rice brand*, is thrilled to reveal its product range at Tesco, the largest and most well-known supermarket chain in the UK. This ensures that India Gate Foods’ premium Basmati range is easily accessible for delivery to customers across the United Kingdom.
As a leader in the basmati rice industry, India Gate Foods has consistently established the benchmarks for rice quality and innovation. The availability of KRBL’s products at Tesco emphasizes KRBL’s dedication to offering consumers unmatched access to high-quality basmati rice and other products. Amidst the growing demand for high-quality Basmati in global markets, this strategic move marks a significant milestone as it broadens KRBL’s global reach. Shifting from a B2B to a B2C relationship through the availability of products at Tesco allows the brand to engage directly with customers who have expressed their preference for “premium, aged, long grain basmati.”
” Introducing our India Gate Basmati Rice range at Tesco not only bolsters our global market presence but also highlights our dedication to delivering high-quality and exclusive products. We are devoted to expanding our export network into new regions, including Europe and North America, through strategic collaborations and enhanced product offerings. Our goal is to make the India Gate Basmati rice and KRBL product range accessible to a broader audience, allowing them to enjoy the rich heritage and superior flavor of our products, and to use the finest quality rice for creating various delicacies.” said Akshay Gupta, Business Head for Bulk Exports, KRBL.
KRBL worked in partnership with Golden Acre Foods to secure the launch. Based in the UK, Bcorp-certified company, Golden Acre Foods are expert in bringing global brands to UK supermarkets. They are Tesco’s strategic partner in World Foods and are renowned for their full-service approach, providing end-to-end support and guidance for brands wanting to enter the UK market. The launch of India Gate Basmati Rice in Tesco will provide a great platform for future growth.
“Tesco’s tremendous community of 2,904 retail stores throughout the UK will provide us with great enterprise opportunities, and we are expecting a tremendous rise in our sales in the European region. Launching our products at Tesco isn’t about expanding our footprint but also about establishing KRBL as a trusted household name in the global market.” Gupta added.
KRBL is optimistic about achieving positive growth driven by continued expansion in the domestic market and increased exports.