Leadership Shift at Flowstone: Don Lewis to Spearhead Custom Brand Innovation

Don Lewis Joins Flowstone as CEO to Elevate Custom Label Brands in the Professional Hygiene Market

Dallas, TX, November 21, 2024 — Flowstone is excited to announce the appointment of Don Lewis as CEO. Don will lead Flowstone, a newly formed company in combination with Green Bay Converting (GBC), to deliver exceptional customer-brand professional hygiene products. His personal investment in Flowstone underscores a deep commitment to the company’s mission and sustained success. Flowstone enhances GBC’s footprint in the professional hygiene industry by providing tailored, customer-centric solutions for its partners.

Don Lewis’s Extensive Leadership Background
Bringing over 30 years of industry experience, Don Lewis offers invaluable insights and leadership to Flowstone. Prior to Flowstone, Don presided over Essity’s Professional Hygiene Business Unit, managing a $3 billion portfolio globally and directing significant acquisitions, including the purchase of Wausau Paper. His strategic vision and dynamic leadership were crucial to Essity’s ascent to global market leadership as well as the expansion of its consumer business across the Americas.

Don has spearheaded sustainability, innovation, and customer success projects, initiating IoT and digital transformation efforts that garnered Essity notable accolades. His career started at Fort Howard Paper Company, later serving in executive roles at Encore Paper, SCA and Essity. Renowned for enhancing customer-centric solutions, Don has consistently championed growth and operational prosperity throughout his career. His guidance is pivotal in advancing Flowstone’s mission to empower partners with reliable, innovative hygiene solutions that elevate their brand offer.

“I am thrilled to lead Flowstone in this exciting new chapter,” stated Don Lewis. “Our mission is to empower partners’ brands to excel by delivering reliable, high-quality hygiene solutions, bolstered by cutting-edge technology and exceptional service. Together with the talented team at Flowstone, I anticipate fostering operational excellence and enduring success for our partners.”

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