Philocaly Wins 1 Crore Investment on Karan Johar’s Pitch To Get Rich; Valued at ₹25 Crore as It Expands India’s Quiet Luxury Market
New Delhi, Nov 18: Philocaly, the premium bespoke menswear label founded by Shrey Vij, is rewriting the language of Indian luxury through a design philosophy rooted in balance, structure, and quiet sophistication. Established in 2016, the brand has evolved from a niche tailoring atelier into one of India’s most admired bespoke labels, combining timeless craftsmanship with contemporary design and scalable business innovation.
Philocaly’s recent appearance on Pitch To Get Rich, the national reality series hosted by Karan Johar and produced by Dharmatics entertainment, Fashion Entrepreneur Fund and streaming on Jio Hotstar, marked a defining milestone. Selected among the Top 14 startups in India and securing an investment of 1Cr in funding for 4% equity stake on the show, the brand captured nationwide attention and industry validation from leading voices including Manish Malhotra, Malaika Arora, Darpan Sanghvi, Dhruv Sharma, and Karan Johar himself.
In less than a decade, Philocaly has achieved remarkable growth, scaling to two flagship stores in New Delhi and Hyderabad and five franchise locations across Jaipur, Kochi, Guwahati, Dehradun, and Vijayawada. The brand is currently valued at ₹25 crore with consistent double-digit year-on-year growth and an annual revenue projected to reach ₹8.5 crore. Its presence in leading multi-designer platforms including Aza, Aashni & Co, Ogaan, Pernia Pop Up Shop, and Tata Cliq Luxury further positions it among India’s most credible luxury brands.
“Philocaly is a reflection of balance; between craftsmanship and commerce, art and architecture, individuality and universality. Every creation is a pursuit of timeless beauty, and every store is a space where modern India meets quiet luxury. As we expand our footprint across Tier 1 and Tier 2 cities, our focus remains on creating experiences that feel deeply personal yet globally relevant,” says Shrey Vij, Founder & CEO, Philocaly.
Derived from the Greek word meaning “love of beauty,” Philocaly embodies a new era of menswear that celebrates precision and personality in equal measure. With its focus on structured forms, refined tailoring, and handcrafted detailing, the brand speaks to the modern Indian man who values subtlety over show, structure over flash, and identity over impulse. Each piece reflects a pursuit of beauty built on balance- between tradition and modernity, form and fluidity, craftsmanship and innovation.
As Philocaly looks ahead, the brand aims to expand to 20 stores across Tier 1 and Tier 2 cities in the next five years, supported by a growing franchise and digital retail ecosystem. With its design-led approach and strategic business acumen, Philocaly continues to shape the future of Indian menswear- where fashion meets balance, and craftsmanship becomes contemporary culture.