19 February, 2025 | New Delhi: PINQ Polka, a lifestyle brand dedicated to women’s health and hygiene, is witnessing remarkable success and rapid growth following its recent feature on Shark Tank India. The brand’s innovative products captivated the judges and resonated with the audience, leading to a surge in reach, traffic, and customer engagement across its platforms and D2C channels.
PINQ Polka kicked off their pitch with charisma and energy, proudly raising the slogans “Bra ki kar deni hai chutti” and “Ab jo pehenna hai, bindaas pehno.” They passionately shared their vision of enhancing women’s lives through innovative hygiene, intimate, and wellness products, striving to become a leading brand in this category.
The judges were impressed, offering valuable feedback and applauding the team’s dedication and efforts. Adding to the moment, Vineeta honored Manveen and Gurdeep as the “Iron Ladies of India,” recognizing their journey as women entrepreneurs. The exposure from Shark Tank India has propelled the brand to new heights, with projected growth of 500% by the end of the month.
Manveen’s powerful slogan, “Azadi 2.0,” made it clear that PINQ Polka is on a mission to revolutionize women’s personal care in India with “no straps attached”. The brand aims to redefine personal care as a truly feel-good experience for women. On the show, they shed light on Bra Strap Syndrome—a condition causing significant upper body pain due to bras—and introduced their innovative products like nipple covers and breast tape, designed to replace bras entirely, relieve discomfort, and enhance women’s comfort.
Since the episode aired, PINQ Polka has experienced a remarkable 2,500% surge in website traffic, reflecting the overwhelming consumer interest and response.
“We have always emphasized the importance of self-care, and the validation from the judges has been incredibly meaningful for us,” Manveen shared. “Establishing a brand in an unbranded category is challenging, so as a strategic move, we are prioritizing brand building and content marketing to connect with our audience in a more authentic and engaging way.”
“Our experience on Shark Tank was truly enriching, a once-in-a-lifetime opportunity,” said Mandeep, co-founder of PINQ Polka. “We’ve witnessed over 2,500% growth in website traffic and a 300% increase in revenue across all our D2C websites and marketplaces. We also anticipate strong growth across our e-commerce and quick-commerce platforms.”
Mandeep further shared, “We are immensely grateful for the incredible opportunity and the exposure we gained from Shark Tank India. The valuable feedback, especially from Anupam and Kunal, was instrumental, and we began implementing their insights immediately. This has already made a significant impact on our bottom line—shifting from a ₹1 crore EBITDA negative to being EBITDA positive today.”
PINQ Polka is thrilled about its growth trajectory and anticipates closing the year 2025-26 with a projected revenue of ₹35 to ₹40 crore. The brand is also actively seeking funding to support its expansion, with plans to allocate it towards working capital and marketing initiatives.
The brand remains dedicated to its mission of delivering high-quality self-care products that enhance customer well-being and make a meaningful difference in their daily lives. With a strong focus on lifestyle-driven innovations and customer-centric values, PINQ Polka is set to create a lasting impact, empowering consumers to lead healthier, more balanced lives.