Mumbai, 13th March: This season, United Colors of Benetton sets the stage for a fashion revolution with its Spring Summer 25 campaign—an electrifying tribute to self-expression, cultural fusion, and unapologetic individuality. A brand synonymous with inclusivity, Benetton brings together a vibrant cast from across India, each embodying the belief that fashion has no boundaries.
Drenched in bold hues, dynamic movement, and effortless style, the collection reimagines classic prints, breezy silhouettes, and tactile textures with a contemporary flair. From versatile denims and playful knits to statement-making separates, every piece reflects a global spirit with an unmistakable local heartbeat.
The campaign is a mosaic of diverse voices shaping the modern fashion landscape—featuring Aahana Kumra from Lucknow to Mumbai, Pranwesha Kundu from Kolkata and Bangalore, Raghavendra Tripathi weaving through Indore, Nagpur, Chennai and Mumbai, Tashi Palden Gyamtsho bringing Bhutanese roots to Mumbai, and Zeyn Shaw straddling the energy of Delhi and Mumbai. Each name is a testament to Benetton’s vision: style that transcends geography and identity.
At its core is the philosophy of Different Together—a bold celebration of unity in diversity.
“United Colors Of Benetton has always stood for more than just fashion—it’s a cultural movement. ‘Different Together’ is not just a campaign; it’s a philosophy that reflects our belief that inclusivity is our greatest strength. In a world that often seeks to categorise and confine, we choose to celebrate the limitless spectrum of self-expression. This collection is a bold statement of inclusivity, where every colour, every story, and every voice finds its place,” says Ramprasad Sridharan, CEO of United Colors of Benetton, India.
“Fashion has always been a powerful form of expression, a language that speaks across cultures and geographies. Our global Spring Summer 25 campaign reflects this spirit, and in India, we’ve brought it to life by capturing the country’s unique blend of identities, traditions, and modernity. ‘Different Together’ isn’t just about celebrating individuality; it’s about showing how beautifully those differences coexist,” adds Kaveri Nag, Head of Marketing and PR, United Colors of Benetton, India.
With the Spring Summer 25 campaign, United Colors of Benetton doesn’t just design a collection—it tells a story. It stitches together a vision where differences don’t divide but unite for a movement that champions self-expression beyond trends and boundaries.