New Delhi, July 02: In a significant step towards promoting ethical and responsible advertising education, the Indian Institute of Mass Communication (IIMC) Deemed to be University, in collaboration with the Advertising Standards Council of India (ASCI), is organising a day-long Joint Mega Faculty Development Programme on July 4, 2025 at its New Delhi campus. The initiative aims to foster awareness about ethical advertising practices and strengthen academic capacity in media and advertising education. The FDP is part of a larger effort on the part of IIMC & ASCI to empower educators who, in turn, will shape the perspectives and practices of future advertising professionals.
The programme will be graced by Shri C. Senthil Rajan, Joint Secretary, Ministry of Information & Broadcasting, Government of India; Dr. Anupama Bhatnagar, Vice Chancellor of IIMC; Ms. Manisha Kapoor, CEO and Secretary General of ASCI, along with other eminent guests and faculty members. Around 100 faculty members teaching media, communication, advertising, law, management and marketing in the institutions of Delhi and NCR region will join the FDP.
About the collaboration, Dr. Anupama Bhatnagar, Vice Chancellor of IIMC, said, “As India’s premier institution in media and communication education, IIMC is deeply committed to fostering ethical responsibility among future communicators. In today’s fast-evolving media ecosystem, it is essential that advertising professionals are not only creative but also ethically grounded. Through this partnership with ASCI, the IIMC aims to empower educators with the knowledge and tools needed to inculcate responsible advertising values in the next generation. This Faculty Development Programme is a step toward integrating industry codes and regulatory frameworks into academic discourse.”
Manisha Kapoor, CEO & Secretary General of ASCI, said, “Over the past few decades, the Indian media landscape has boomed and with it has come an explosion in advertising. So, regulation that protects consumers from dubious marketing messages is critical. Over the years, the ASCI code has evolved along with the industry and consumers for this reason. As part of the effort to create industry professionals who are aware of and compliant with the code and related laws, we are very happy to partner with the Indian Institute of Mass Communication in this initiative to train the trainers who will shape the new generation of advertising professionals and leaders.”
According to Prof. Pramod Kumar, convenor of the FDP, the FDP would include sessions on advertising ethics, self-regulation mechanisms, ASCI code and the evolving role of media educators in shaping advertising narratives in India. “The event reinforces IIMC’s vision of academic-industry partnerships that prepare students not just to excel professionally, but to lead with integrity,” he added.