Devyani International and PVR Inox Form Partnership to Operate Shopping Mall Food Courts

15th May 2024 Gurugram: Today, Devyani International Limited (DIL), one of the largest Quick Service Restaurant (QSR) operators in India, and PVR INOX Limited, the largest and the most premium cinema exhibitor in India, proudly extend their association and announce a strategic partnership to jointly establish a company in India for development and operation of food courts within shopping malls.

This significant partnership not only deepens the trust in each other’s expertise within their respective business domains but also reinforces the existing partnership. This partnership will empower Devyani International & PVR INOX to reach a wider audience and expand their market presence.

Mr. Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited said “This partnership further consolidates DIL’s position in the food courts business in India and has paved the way for additional growth and expansion opportunity. We are elated to have embarked on yet another association with PVR INOX and elevated our collaboration. DIL is committed to expanding its food courts business in India as one of the strategic future growth pillars.”

Commenting on the partnership, Mr. Ajay Bijli, Managing Director, PVR INOX Limited said “We are happy to announce this strategic association, with Devyani International Limited (DIL), a partner we truly admire. Through this opportunity, PVR INOX will be able to pivot into a pre-ticketed F&B revenue stream as opposed to the current post-ticketed F&B revenue that’s very movie lineup dependent. It is the first of the many steps we intend to take to further expand our F&B business. Also, our ability to co-promote both movies and food to a 150 million audience would be the USP of this collaboration.

Leave a Comment

Your email address will not be published. Required fields are marked *