Pvr Inox Broadens Its Presence in West and East by Unveiling Two Cinemas

National, March 2, 2024: PVR INOX, the largest and the most premium cinema exhibitor in India has achieved a significant milestone by inaugurating 18 Screens across 2 new multiplexes – 14 screens in Pune and 4 screens in Patna today. The launch of these cinemas aligns with its medium and long-term strategy of expanding its screen presence across pivotal markets. The company consolidates its presence in West with 361 screens in 79 properties and 142 screens in 37 properties in East.

PVR INOX City Center Mall, Patna_02

The new 14-screen Megaplex at Phoenix Mall of the Millennium, Wakad, Pune is the first cinema in the city featuring a colossal 14 screens, including 2 INSIGNIA, 1 IMAX, 1 MX4D, 1 KIDDLES and 9 Premiere auditoriums with last row celebrity recliners. The property has a seating capacity of 2199 audiences and is equipped with the best-in-class theatrical solutions with 4K Laser projectors in all auditoriums, advanced Dolby Atmos audio and Volfoni 3D screens.

PVR INOX expands its footprints in the East region, with the launch of its second property in Patna, Bihar at the city’s biggest lifestyle destination, City Centre Patna, becoming the largest cinema exhibitor in the city. The cinema is equipped with the most modern theatrical solutions including 2K projectors, Dolby 7.1 sound and Next-Gen 3D technology. The property has a seating capacity of 864 audiences with added comfort through plush recliner seats.

Commenting on the achievement, Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “Opening 18 screens in two distinct cinemas spread across the extensive expanse of our nation marks a truly gratifying milestone for us. At PVR INOX, our commitment is to transform cinemas into impeccable out-of-home entertainment hubs with our primary goal to enhance the cinema-viewing experience, making it more experiential, aspirational, and easily accessible for consumers across various regions and demographics. We are dedicated to creating an environment where everyone can immerse themselves in the magic of movies, transcending boundaries and enriching the cinematic journey for all.”

Megaplex presents an extensive cinematic extravaganza with multiple cinema formats offering diverse movie experiences all under one roof. While INSIGNIA, the ultra-luxurious cinema format embodies the pinnacle of luxury with plush leather recliner seats with micro adjustable neck rests, gourmet food, with a butler-on-call, IMAX provides the world’s most immersive movie experience. MX4D® revolutionizes the 4D cinema experience with motion and effects built into the seats and theatre walls generating sensations like jolts, pokes, wind, water and scents perfectly synchronized with the movie. KIDDLES, an enchanting cinema format is an entertainment paradise for children with dedicated play area and age-appropriate content.

“We are thrilled to share the exciting news of inaugurating two new properties in the Western and Eastern regions of our nation. PVR INOX is actively engaging in the dynamic landscape of integrated retail development across the country, aiming to establish cinemas as the favored entertainment destinations for urban dwellers. As both Pune and Patna undergo rapid expansion in their metropolitan areas, we take great joy in offering additional choices to consumers in these cities, enriching their big-screen movie experiences while becoming an integral part of the cultural and leisure fabric of these evolving urban landscapes”, said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

Leave a Comment

Your email address will not be published. Required fields are marked *