Ritebite Max Protein Shatters Stereotypes with #MyMummyStrongest Campaign

Mumbai, 15th May 2024: In an era where mothers tirelessly juggle countless responsibilities, often prioritizing their family’s well-being above their physical health, Ritebite Max Protein is addressing this overlooked need with its innovative campaign, #MyMummyStrongest, this Mother’s Day. The campaign is dedicated to introducing physical strength into the much-celebrated narrative of the strong mom, encouraging mothers to prioritize their physical well-being.

Moving beyond a one-time gesture, the brand aims to empower mothers to cultivate a long-term commitment to self-care, fostering not only physical fitness but also mental well-being. By encouraging moms to view the gym as a “second home” dedicated to their health, Ritebite Max Protein’s campaign beautifully spreads awareness about the essential role self-care plays in a mother’s life.

In collaboration with Schbang, the brand created pre-launch buzz for their campaign. The strategy, featuring a self-filmed video and a humorous approach in an in-house reel, sparked curiosity and speculation among audiences. It effectively captured their attention, leaving them eager to learn more about the forthcoming initiative.

Ritebite Max

Ritebite Max Protein Shatters

By collaborating with the renowned @WeightlifterMummy, a 68-year-old fitness enthusiast, Ritebite Max Protein aims to ignite a movement where more mothers can experience the transformative benefits of regular physical training. WeightlifterMummy aka Roshini Devi Sangwan overcame age and health challenges, becoming a beacon of inspiration for those who might have set aside their fitness goals. Through her inspiring story, she proves that age is just a number when it comes to health and well-being. This partnership sends a powerful message to mothers everywhere, demonstrating that prioritizing physical fitness is both achievable and essential at any stage of life.

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