London, August 01st 2024: Zee Entertainment UK Limited proudly announced the official launch of Zee Punjabi, which is Punjab’s No. 1 TV channel, marking a significant expansion in their portfolio of regional channels. Zee Punjabi is the only Punjabi General Entertainment Channel available on both DTH and Cable platforms across the UK. The channel is now available on Sky channel number 769 and Virgin Media 811.
The prestigious launch event took place at a venue in the heart of Central London’s Trafalgar Square, which was a star-studded affair, attended by high profile guests, including supporters and partners of Zee Entertainment UK Limited. Among the notable attendees from High Commission of India, Mayors, Punjabi Artists, valued clients, further underscoring the cultural and diplomatic significance of the event.
The evening was a celebration of Punjabi Culture, featuring an array of traditional performances with drums, exquisite cuisine, and heartfelt speeches from key figures within Zee Entertainment and proud partners. The launch of Zee Punjabi aims to bring the rich and vibrant Punjabi Culture to the UK audience, providing a platform of Punjabi entertainment dramas.
“We are thrilled to announce the addition of Zee Punjabi to our diverse portfolio, enriching our audience’s viewing experience with high quality Punjabi Content. This launch reaffirms our commitment to bringing the best of regional entertainment to the global stage”, said Ashok Namboodiri, CBO Zee International Business.
“The launch of Zee Punjabi is a proud moment for us, as we continue to expand our footprint in the UK. We believe Zee Punjabi will not only entertain but also connect the entire Punjabi diaspora with their roots, fostering a sense of community and cultural pride” said, Parul Goel, Territory Head Europe.