A groundbreaking initiative gives creators upfront payments and wide reach across digital and TV platforms.
Atrangii, one of India’s fastest-growing entertainment platforms, has launched a first-of-its-kind vertical that acquires and licenses completed but unreleased or under-released films, web series, and short films. With this move, Atrangii becomes the first Indian OTT platform to offer guaranteed minimum payouts to content creators—replacing traditional revenue-sharing models with a simple, transparent licensing system.
This initiative provides exclusive licensing deals for 1 to 5 years across OTT, YouTube, and Television. Content creators receive upfront payments, removing the uncertainty of post-release revenue splits. The goal is to support films and series that may have struggled to release due to budget issues, lack of industry connections, or delays caused by the pandemic.
Himonshu Pathak, Vice President Content, Atrangii said, “We’ve come across so many remarkable projects that never got their due, despite having strong creative merit. With this new vertical, we’re here to change that not just with promises, but with solid financial backing, We’ve already handpicked a few standout films to include in our growing catalogue, and the response has been overwhelming. We’re receiving a steady stream of both released and unreleased movies many of which are of exceptional quality.”
He further adds, “We’re offering guaranteed payouts, no revenue share, no delays, no hassle. Whether you’re an independent filmmaker or a major production house, Atrangii ensures your content reaches digital and TV audiences across India and beyond.”
Content creators can submit their completed films or series for consideration by emailing films@atrangii.in.
This initiative marks a bold shift in Atrangii’s long-term vision to become a creator-first platform, committed to showcasing untapped talent and bringing high-quality content to viewers across the globe.