From Struggles to Strength, coto’s Brand Film Series Brings Real Characters and Their Healing Journeys to Life
India, 15th October, 2025: coto, India’s leading emotional wellness platform, has launched a new series of seven short films based on real-life emotional experiences. Each film highlights a different personal story, inspired by common challenges people face, such as anxiety, burnout, identity issues, and relationship struggles. Rooted in actual conversations and stories shared on the platform, this series provides insight into the emotional burdens people quietly carry and the support they seek daily.
The series explores a wide spectrum of emotional challenges, from loneliness to imposter syndrome and relationship struggles. Whether it’s managing multiple roles, sustaining love under pressure, or navigating the constant noise of expectations, one message stands out: healing begins when we are seen, heard, and supported. Each story in the series quietly reflects how access to the right support without judgment or delay can make a real difference. This core message is powerfully communicated throughout the series.
Shefali Anurag, Co-founder at coto, said: “We’re helping people build a habit. A habit of checking in with themselves, of making space for emotional wellness every day, not just when things fall apart. We aim to shift the mindset that emotional care is only for moments of crisis. Each story is inspired by real experiences shared by users. They reflect the common emotional challenges people face — from silent anxiety and burnout to imposter syndrome, loneliness, and the pressure to belong. What makes these stories powerful is not just the pain they reveal, but the choice each person makes to seek support. Through these films, we’re reminding people that emotional care is not a luxury. It’s a mindset. Healing is not linear and requires effort and practice. And it starts by normalizing the act of reaching out.