Mar 26: Social media is increasingly reaching the direct consumer and often becomes a deciding factor in how people discover new restaurants and experiences. For many new age hospitality brands, digital storytelling and reels are now playing a key role in building visibility and community.
A recent moment captured this shift perfectly for PHURR during the Global Culinary and Hospitality Excellence Awards. In a brief interaction with co-founder Rahul Lunawat, celebrated chef Vikas Khanna shared something that pleasantly surprised the team behind the restaurant. “I have heard about PHURR. My friends keep sending me your reels,” he remarked during the conversation.
For the PHURR team, this was a particularly special moment. What began as an organic social media strategy of sharing reels that capture the restaurant’s design, experimental vegetarian food and community vibe has gradually built strong cultural visibility online. The comment from Chef Vikas Khanna reflects how PHURR’s digital storytelling is travelling beyond its immediate audience and reaching wider F&B and cultural circles.
Moments like these reflect how the hospitality industry is evolving, where storytelling and community engagement play as important a role as the dining experience itself. For PHURR, the interaction with Chef Vikas Khanna is not just a memorable encounter but also a reminder of how far authentic digital conversations can travel. As the brand continues to grow, it remains focused on creating experiences both at the table and online that bring people together and keep the conversation around PHURR alive.
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