Chennai, Jan 08: This Pongal, Wonderla Chennai asks: What do celebrations look like for today’s families? The answer unfolds in a brand-new film that captures the beautiful chaos of modern Tamil families, where devotion and desire for fun often collide in the most entertaining ways. Building on the blockbuster success of its launch campaign, Wonderla Chennai returns with a Pongal special that’s equal parts reverent and rebellious. Conceptualized by OPN Advertising and directed by George K Antoney of Kadhai Films, the campaign uses humour and contrast to bring the brand’s ‘Majaa’ proposition into a festival context that feels current and relatable.
The film opens on a familiar festival-day setup, a multi-generational family together under one roof, each pulled in different directions. As the day unfolds, small distractions begin to surface, signalling a shift from routine to anticipation.
In a simple narrative turn, the family transitions from their home to Wonderla Chennai, where the idea of ‘Majaa’ brings everyone into a shared experience. The contrast highlights a key insight: while tradition sets the context, it is experiences that create lasting memories across generations. The film positions Wonderla Chennai as a contemporary extension of family celebration, a place where togetherness is expressed through laughter, energy, and moments enjoyed collectively, making it relevant to how families celebrate today.
Speaking about the film, Pallavi Nayak, Vice President – Marketing & Growth, Wonderla Holidays Limited, said, “Pongal is a celebration of new beginnings, and for Wonderla Chennai, this being our first Pongal makes it an especially meaningful moment. As a brand, we wanted to start our journey in the city on a positive and auspicious note, with a story that reflects how families actually spend time together today. The Wonderla experience has always been about shared joy, moments where different generations forget their differences and simply have fun together. That insight shaped the narrative of this film. ‘Majaa’ becomes the common thread that connects everyone, turning a festival day into an experience the entire family can enjoy. Strategically, this campaign marks how we see Wonderla Chennai becoming part of the city’s cultural fabric, not just as an amusement park, but as a place where families come together to create new memories during important moments like Pongal.”
This Pongal, Wonderla Chennai invites Tamil Nadu to celebrate the festival’s complete spirit. Because when “Majaa” calls during Pongal, it is simply the celebration continuing in a new, thrilling way.
Wonderla Chennai, featuring world-class attractions including India’s first B&M Inverted Coaster, Tanjora, along with rides and experiences for all ages, was launched on December 2nd. With uncompromising standards in safety, cleanliness, and entertainment, Wonderla Chennai is ready to become Tamil Nadu’s ultimate destination for family celebration, Wonderla Ippo Namma Chennai-la!