Dujour Cosmetic Debuts to Encourage Fearless Play With Colour

New Delhi, 25 September 2025: Inspired by French artistry, Dujour Cosmetic makes its grand debut in the beauty industry, celebrating bold colours and the freedom to experiment for Indian consumers. Taking its name from the French phrase “du jour,” meaning “trend of the day,” the brand debuts with two revolutionary essentials, Lipsticks and Eye Crayons, each available in five striking shades. With this first collection, Dujour sets out to redefine premium beauty for the modern Indian woman, merging Parisian chic with Indian flair.

At its core, Dujour is more than makeup; it is an ideology inspired by international makeup trends that encourages Indian women to break away from limitations and embrace makeup as something that changes not only how you look but also how you feel. From travel friendly packaging with inbuilt tools to versatile formulations that support creativity, the brand is designed to make bold beauty doable anytime, anywhere.

Dujour prides itself on clean and conscious cosmetic with two signature ranges designed for performance, style and smart innovation. The Stardust Velvet Lipstick Collection offers five luxurious shades with a plush velvet texture and a glitter-matte finish, elevated by built-in mirrors and LED lighting for effortless, on-the-go touch-ups. While the Holographic Eye Crayon Collection brings five shades with creamy glide, long-lasting colour payoff and moisture-rich shea butter for comfort. Each crayon comes with a precision-built sharpener and smudging brush, ensuring seamless application without extra tools. These thoughtful design features transform everyday makeup into a travel-ready, time-saving luxury experience.

“Having traveled across the globe, I always admired the way women embrace makeup, experimenting freely with colours and make up styles without following the rules. Dujour was born from this spirit, especially the way western women confidently wear bold makeup and experiment with their look even during the day. More than a makeup brand, Dujour is a cultural evolution that we want to bring to India. We are introducing a new philosophy of beauty for the modern Indian woman that encourages boldness, experimentation and self-expression.”, says Irtiza Rana, Founder, Dujour Cosmetic

The collection is available exclusively at www.Dujourcosmetic.com priced at Lipstick for INR 2,000 and Eye Crayons at INR 999. The brand also envisions pop-up experiences across Delhi and other metro cities, along with selective retail partnerships, bringing the Dujour experience directly to customers.

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