National, 25th October 2024: Infertility amongst adults is a rising concern globally. With 1 out of 4 infertile couples coming from India, we are at the risk of becoming a global epicentre of fertility issues. Countless couples in urban and semi-urban India are facing trouble having a baby. But emerging as a beacon of hope and a leader in reproductive science is Oasis Fertility, which has helped deliver over 1,00,000+ babies with IVF & other fertility treatments. They are on a mission to help Indians overcome fertility challenges on the path to parenthood, with its mastery of the science of fertility, cutting-edge technology and personalised care for each couple.
Over the past 15 years, Oasis Fertility has introduced CAPA In Vitro Maturation (IVM) to India, a drug-free IVF option that is beneficial for patients with PCOS or PCOD and offers a wide range of advanced treatments, including Preimplantation Genetic Testing for Aneuploidies (PGT-A), Endometrial Receptivity Analysis (ERA), Magnetic-Activated Cell Sorting (MACS), and Microsurgical Testicular Sperm Extraction (Micro TESE), all aimed at increasing chances of delivering healthy, biological children to the couples with chromosomal abnormalities.
Oasis Fertility has launched a new brand campaign, ‘In the Good Hands of Science’, across traditional and digital media platforms, including television, print, YouTube, Facebook, and Instagram. The communication creatively captures babies narrating the experience of their parent’s journey at Oasis Fertility and how they felt assured of success, even before birth. Oasis Fertility has also announced a Scholarship Program, an initiative awarding scholarships of up to talented children born through IVF, helping them excel in their chosen fields of academics, sports, arts, music, filmmaking, or social service. The winners will be announced at a prestigious event in Hyderabad in November.
Dr Durga G Rao, Co-Founder & Medical Director of Oasis Fertility said, “The power of science, when combined with personalized care, truly transforms lives. Through technological innovations and continuous research on the physiological and hormonal aspects of Indian adults, we understand their unique needs and provide treatments rooted in evidence, reassuring couples that they are in the good hands of science. We have a high IVF live childbirth success rate of 64%, much above the global average”.
“Present in 19 cities with 31 centers, we are making advanced fertility care affordable and accessible to all. Equipped with state-of-the-art medical infrastructure and led by world-class fertility doctors, we have successfully provided advanced medical care for the past 15 years. As we continue to expand our footprint to more regions, our mission is to help numerous couples experience the joy of parenthood”, says Mr Kiran Gadela, Co-founder and Managing Director – Oasis Fertility.
Addressing the media on this occasion, Mr Pushkaraj Shenai, Chief Executive Officer of Oasis Fertility said, “Our recent brand communication aims to spread awareness about the unique benefits of IVF & other treatments at Oasis and to normalise open conversations about infertility. This new campaign of ours is a simple and humble attempt to share the advantages of being ‘in the good hands of science’ even before birth. The little ones, in the campaign, narrate the journey of their parents’ at Oasis Fertility. Further, I’m proud to announce the Scholarship Program for young achievers born through IVF, a gesture of giving back to society and supporting future generations.”