India, September 19, 2025: Century Plyboards (India) Ltd., India’s leading manufacturer of plywood and decorative solutions, has released the latest film in its acclaimed CenturyHeroes series. This year’s film is a heartfelt tribute to the courage and compassion of single fathers. It aims to shift societal perspective, urging people to recognise the unseen, unspoken efforts of men who, often silently, shoulder the responsibilities of both parents. In a world where motherhood is instinctively celebrated, the film tenderly shines light on fatherhood that nurtures, protects, and builds—with as much love, care, and intuition as a mother’s embrace. With its thought-provoking line ‘Inner Strength: Invisible But Indispensable’, CenturyHeroes reflects how Sainik710 Ply and Sainik Laminates embodies both strength and protection. The campaign salutes the men who become their children’s safe space, their quiet strength, and their ‘Asli Sainik’.
Building on the resounding success of the previous CenturyHeroes film—Inclusivity is Priority— which went on to win several prestigious industry awards, this new chapter continues the brand’s tradition of celebrating everyday heroes whose strength lies not in grandeur, but in love and resilience.
Single fathers often walk an uncharted path. There is no guidebook to prepare them for the delicate challenges of raising a child alone. Yet, they find their own way—through patience, resilience, and unconditional love. The film captures the silent strength of a single father who finds himself navigating a delicate moment in his daughter’s life—her first period. Without a mother to guide her, she feels lost, but he chooses to respond with empathy and action. Using his craft, he builds a cabinet from Sainik710 Ply, carefully filling it with everything she might need, and leaves behind a simple handwritten note of reassurance. In that moment, furniture stops being wood and nails—it becomes a father’s voice, his protection, and his promise of always being there. The film features Bhupesh Singh and Nandini Karmakar. It was conceptualised by the Marketing Team of CenturyPly and directed by Visual Audio.
To amplify the message of CenturyHeroes 2025, CenturyPly has planned an extensive pan India 360° campaign across out-of-home (OOH), social media, and digital platforms. The company has consistently positioned itself as a thought leader—using storytelling to spark conversations on empathy, inclusivity, and resilience. With this year’s theme of single fatherhood, the brand continues its commitment to spreading meaningful social messages, shining light on unsung heroes who embody strength, care, and protection.