Bengaluru, November 18, 2024: Myntra, one of India’s go-to destinations for all things fashion and beauty, hosted the third edition of its incredible Myntra FWD ‘Creator Fest’ in Mumbai, on 15th November. The event unfolded as a vibrant celebration of the country’s trailblazing fashion and beauty content creators, who are best-known for their unique sense of style and appreciation of trends. The arrival of the evening transformed the venue into a mesmerizing canvas of avant-garde trends and aspirational, consumer-driven fashion.
Bringing an additional layer of glitz and glamour, Myntra hosted the second edition of the Myntra Glammys powered by Grazia, a star-studded awards ceremony that exuded high-octane energy and panache. This glittering soirée was a sensational tribute to the phenomenal creators who have left an indelible mark on the creator ecosystem. Attendees at the event included some of the country’s most fashionable creators and celebrities like Jacqueline Fernandez, Arjun Kapoor, Bhumi Pednekar, Vedang Raina, Rhea Chakraborty, Orry, Urfi Javed, Munawar Faruqui, and Saba Azad, among others.
In a keynote address at the Myntra Creator Fest, Sunder Balasubramanian, the Chief Marketing Officer, Myntra, offered a captivating recap of 2023, and said, “We are committed to bringing the best of fresh, on-trend fashion and beauty to our customers. Myntra FWD Creator Fest celebrates the creators who inspire trends and empower individuals to express their unique style. As we look to 2025, our focus remains on deepening connections with creators across metros and beyond, while staying attuned to the evolving tastes of India’s fashion-forward audience. Gen Z continues to be at the heart of Myntra FWD, offering them the latest trends that truly resonate.”
GenZ Fashion Trends for 2025 by FWD:
The event was a masterclass in trendspotting for 2025, featuring extraordinary Gen Z fashion shows that redefined style and creativity. The show underscored Myntra’s commitment to inspiring its growing community of trend-first consumers with fresh, forward-thinking fashion. Trends like 9-5 Rizz—a bold blend of “Brat and Demure” transforming office wear,Cosmic Drip— celestial, bold, futuristic, shimmering, and avant-garde—captivated audiences, setting the tone for the year ahead.
The Myntra Glammys powered by Grazia:
At the event, Myntra also hosted the Myntra Glammy Awards, powered by Grazia, further cementing its commitment to celebrating and empowering the creator ecosystem in India. The jury for the awards featured some of the most respected voices in the fashion industry, including Orry, Uorfi Javed, Mehernaaz Dhondy, Renil Abraham, Mukesh Chhabra and Munawar Faruqui. The awards were judged based on key criteria such as fashion representation, consistent creation of high-quality and relevant content, and strong audience engagement.