National, 24th October 2024: Rebel Foods, the world’s largest internet restaurant company, is bringing a royal touch to Diwali with its flagship brand, Behrouz Biryani. Their new campaign, “The Nawabi Surprise” will feature Saif Ali Khan and the campaign will use AI to offer customers personalised video messages from the actor, making each greeting unique and adding an innovative twist to the festive season.
The week-long campaign begins on 25th October 2024. With every order of Behrouz Biryani, customers will receive an elegant palace-shaped card, which holds the key to a special surprise. The card has an interactive, openable door and a hidden QR code that unlocks a personalised video greeting from Bollywood’s ‘OG Nawab,’ Saif Ali Khan.
Nishant Kedia, CMO, Rebel Foods said, “This Diwali, we wanted to create something truly memorable for our customers, combining the royal essence of Behrouz Biryani with cutting-edge personalisation. With Saif Ali Khan’s charm and our Nawabi Surprise, we’re bringing a unique blend of tradition and technology to elevate the festive experience. This initiative reflects the brand’s deep-rooted traditions while embracing innovative approaches to create a memorable celebration.”
The personalised greeting can be easily shared across social media platforms and is seamlessly redirected to WhatsApp for quick downloading and forwarding. Customers can even generate multiple videos for their loved ones, effortlessly spreading festive cheer and amplifying the Nawabi experience. With the “The Nawabi Surprise,” Behrouz Biryani promises to make Diwali 2024 unforgettable, combining tradition, technology, and a sprinkle of royal charm.