Taboola Launches Abby: The First Generative AI Assistant for Managing Advertising Campaigns
New Delhi, 15th October 2024 – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in advertising. Nearly 91% of advertisers are already using or considering implementing Generative AI technology, according to Advertiser adoption for Generative AI has risen sharply recently as well, …