Female Customers Spend 66% More at Retail Stores When Assisted by Women Business Correspondents: PayNearby & Grameen
Mumbai, November 13, 2024: In India, business correspondents (BCs) are crucial touchpoints to expanding banking & digital services in rural areas, with women BCs playing a particularly important role. According to a joint report released by PayNearby and Grameen Foundation for Social Impact, female BCs excel in engaging female customers, with their transaction values 66% …