India, 5th September 2025: Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, is poised to elevate reality entertainment as the AI Home Partner of Rise & Fall, a gripping new reality series that will begin streaming on Amazon MX Player from 6th September onwards.
As part of this strategic collaboration, Haier’s advanced home appliances equipped with AI features will be prominently showcased throughout the show, highlighting the brand’s commitment to delivering smart, connected, and lifestyle-enhancing solutions for contemporary Indian homes. The integration will feature Haier’s portfolio, including LED TVs, Refrigerators, Air Conditioners, Washing Machines, Microwaves, and Robot Vacuum Cleaners, reinforcing its position as a leader in innovation and consumer-centric technology.
Haier India, a brand synonymous with premium appliances and customer-centric innovation, continues to strengthen its identity through strategic entertainment partnerships that build trust with aspirational Indian households. The product integration with Rise & Fall comes at the perfect time ahead of the festive season, offering consumers timely inspiration as they seek meaningful upgrades for their homes.
Commenting on the partnership, Mr. NS Satish, President, Haier Appliances India, said, “We are delighted to partner with Rise & Fall, a show that injects fresh energy into India’s dynamic reality entertainment landscape. This collaboration builds on our ongoing journey to connect with aspirational, tech- savvy consumers who are not only shaping entertainment trends but also driving the adoption of smarter homes. At Haier, we’re driven by a vision to make everyday living more seamless and intelligent through AI-powered innovation. As the festive season approaches, this partnership presents a timely opportunity to bring our brand promise of ‘More Creation, More Possibilities’ into millions of homes, reinforcing our commitment to empowering modern Indian households with future-ready, connected solutions.”
Karan Bedi, Head, Amazon MX Player, said: “We are constantly innovating at Amazon MX, from product features to content and of course to collaborative partnerships that bring greater value to both our audiences and brand partners. Our association with Haier India for Rise & Fall creates a powerful opportunity to showcase how smart, connected living can seamlessly blend into entertainment. This collaboration reflects our vision of building purposeful integrations that not only enhance storytelling but also strengthen the connection between aspirational Indian households and the brands they trust.”
Rise & Fall is set to redefine the reality entertainment space with its unique format and dynamic storytelling. Haier’s collaboration will seamlessly showcase how its AI-powered products deliver convenience, innovation, and style into everyday life, perfectly aligning with the show’s theme of ambition, transformation, and modern living.