July, 21: The Ordinary has launched Rice Lipids + Ectoin Microemulsion, an intensely hydrating moisturiser with an ultra-light, fluid texture. The latest addition to the brand’s ‘Seal’ category challenges the notion that deep hydration requires a rich, heavy cream, delivering 24–hour hydration in a nearly weightless formula.
As demand grows for milky, lightweight textures inspired by K-Beauty, consumers are increasingly seeking formulations that combine sensorial appeal with high-performance results. Bringing this trend to the moisturiser category, The Ordinary is democratising a texture often associated with luxury skincare.
Powered by microfluidisation technology, Rice Lipids + Ectoin Microemulsion blends moisture-binding ingredients like Ectoin and Natural Moisturising Factors with barrier-supporting Rice Lipids and Jojoba Oil into a stable, ultra-light emulsion. The result is long-lasting hydration, nourishment, and barrier support without any greasy residue.
Rice Lipids: Lightweight, rice-derived lipids that help strengthen the skin barrier, lock in moisture, and provide long-lasting hydration without a greasy feel.
Ectoin: A moisture-binding ingredient that deeply hydrates, soothes skin, and helps protect against environmental stress.
Jojoba Oil: A skin-compatible oil rich in wax esters that moisturises and supports a healthy skin barrier.
Natural Moisturising Factors: Skin-identical amino acids and electrolytes that attract and retain water for lasting hydration.
Rice Lipids + Ectoin Microemulsion will:
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Deliver 24–hour soothing hydration
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Reduce visible skin redness in 1 use
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Repair the skin barrier in 1 use
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Support skin to look more radiant and dewy after 1 use
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Smooth the look of uneven skin texture
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Soothe signs of sensitivity and irritation
Apply a small amount to the face in the morning & evening. To increase skin luminosity, we recommend pairing it with The Ordinary’s Saccharomyces Ferment 30 percentage Milky