For an entire generation that grew up in the early 2000s, VIVA was more than a pop band – it was a defining cultural moment. At a time when Indian pop music was beginning to find its own voice, VIVA brought together individuality, confidence and female representation in a way mainstream music had rarely seen before. Launched over two decades ago, VIVA’s music became the soundtrack of a generation. But as technology evolved and music consumption shifted across formats and streaming platforms, much of the group’s catalogue gradually disappeared from the digital space. Now, after years of effort and persistence by VIVA in collaboration with JioStar, the music is finally returning to audiences across the world through KaanPhod and all major audio streaming platforms. It is a youth-focused Indian music platform and label under JioStar.
Long before conversations around representation and individuality became mainstream, VIVA introduced Indian audiences to a new kind of female pop group – one where each member brought her own personality, identity and voice to the forefront. As India’s first all-girl pop band, VIVA helped shape a generation of pop culture audiences while creating space for female-led music in the mainstream.
Speaking about VIVA’s legacy, Anushka Manchanda expressed, “VIVA represents a powerful moment in time that laid the foundation for us to be strong, independent women. We are humbled and grateful for the love we have continued to receive over the last two decades, and so this moment feels all the more magical as it comes together!”
Neha Bhasin, sharing her excitement, adds, “VIVA was never just a band, it became a feeling, a memory and an entire era for us and for a generation that grew up with our music. As India’s first pop girl band, we shared something truly special together and that connection has stayed alive over the years through the incredible love of our audiences. I’m so happy that the songs and videos which defined so many millennial memories will now finally be available for newer generations to discover, experience and enjoy as well.”
“VIVA feels inseparable from who I am, almost like an extension of my own name. It was where my musical journey truly began, shaping me not just as an artist but as a person. It holds some of my happiest memories, deepest friendships and biggest milestones. Seeing the music return after all these years feels emotional, nostalgic and a little surreal. There’s something beautiful about knowing these songs will now become part of the lives of both old listeners and an entirely new generation,” says Pratichee Mohapatra
Mahua Kamat added, “The music of VIVA is finally returning to where it has always belonged with the listeners who have carried these songs in their hearts for all these years. The love and support we’ve continued to receive across generations has been truly overwhelming, and it means so much to know that fans everywhere can now stream, rediscover and celebrate these songs all over again.”
At a time when early 2000s music and culture are being rediscovered by younger audiences, the return of VIVA’s music marks the revival of an era that shaped Indian pop culture for millions. More than just a pop band, VIVA represented individuality, confidence, equality and female representation at a time when mainstream Indian music rarely gave young women space to own their identity unapologetically. As India’s first all-girl pop group, they stood for inclusivity, self-expression and a new kind of modern femininity that resonated deeply with an entire generation.