Mumbai, May 11: In a strategic move to deepen its regional content portfolio and enhance the Smart TV viewing experience, CloudTV, India’s first homegrown Smart TV Operating System, has partnered with manoramaMAX, the first Malayalam-exclusive OTT platform from the Malayala Manorama Group. This collaboration aims to bring high-quality Malayalam entertainment to millions of connected TV households across India, making culturally rich and language-specific content more accessible than ever before.
Through this partnership, CloudTV’s growing base of users will gain seamless access to manoramaMAX’s expansive library of Malayalam programming. Featuring over 20,000 hours of premium content, the platform offers a comprehensive mix of movies, TV serials, shows, web series, and news catering to audiences seeking authentic and immersive regional entertainment experiences.
Rooted in the legacy of the Malayala Manorama Group, one of India’s most respected media institutions with a history spanning over a century, manoramaMAX brings together tradition and innovation in regional storytelling. The platform hosts over 500 Malayalam films, popular fiction and non-fiction programming from Mazhavil Manorama such as Marimayam, a diverse slate of originals and web series, as well as live news, special events, and award shows.
Abhijeet Rajpurohit, Co-Founder and COO, CloudTV, said:
“India’s connected TV ecosystem is rapidly evolving, with regional content emerging as a key driver of both viewership and engagement. As audiences increasingly seek stories that reflect their language and cultural identity, there is a clear shift towards more localised, high-quality content on the big screen. Our partnership with manoramaMAX is a strategic step towards strengthening our regional content portfolio, bringing deeply rooted Malayalam storytelling to millions of households and making premium regional entertainment more accessible across geographies.”
P R Satheesh, Chief Executive Officer, MM TV Limited, added:
“manoramaMAX was envisioned as a comprehensive destination for Malayalam entertainment, bringing together cinema, television, news, and original storytelling for audiences globally. As connected TVs become central to home viewing, our partnership with CloudTV enables us to reach millions of households and deliver a more immersive experience. Together, we are expanding access to high-quality, culturally rooted Malayalam content while strengthening its presence in India’s evolving digital ecosystem.”
Subscribers accessing manoramaMAX via CloudTV will benefit from a feature-rich viewing experience, including an ever-expanding catalogue of films with over 500 titles and a steady pipeline of new releases, with at least ten movie premieres every month. The platform also supports high-quality viewing formats such as 4K resolution and Dolby Audio, ensuring a premium entertainment experience.
A key highlight of manoramaMAX is its early access feature, allowing viewers to watch episodes of popular Mazhavil Manorama shows ahead of their television broadcast, offering greater flexibility and control over their viewing preferences.
CloudTV, developed by CloudWalker Streaming Technologies, continues to expand its content ecosystem through strategic partnerships, bringing together diverse content providers to deliver a seamless and enriched Smart TV experience. With a strong presence across leading television brands and a rapidly growing user base, CloudTV is redefining how India consumes digital entertainment on the big screen.
With manoramaMAX now available on CloudTV OS-powered Smart TVs, viewers can easily access a world of Malayalam entertainment, bringing regional stories, voices, and creativity straight to their living rooms, and reinforcing CloudTV’s commitment to celebrating India’s linguistic and cultural diversity.
