Mumbai, Apr 22: Fast-growing AdTech firm, Frodoh announcesastrategicpartnership with regional OTT platform Chaupal to introduce a first-screen monetisation framework. Aimed at enabling subscription-led platforms to unlock new revenue without disrupting the viewerexperience, the technology is an industry first equation for OTT platforms.
Frodoh’s first-screen framework addresses by unlocking deeper monetisation opportunities built around session depth, viewing intent, and discovery behaviour unique to connected TV specifically within the home screen while keeping content streaming completely ad-free. These formats are designed to align with user behaviour,ensuringvisibilitywhilemaintainingaseamlessand non-intrusive interface.
Speaking on the association, Sandeep Bansal, CEO, Chaupal said,
“At Chaupal, our priority has always been to provide an uninterrupted, premium viewing experience for our subscribers. As the SVOD landscape evolves, we recognize the need for sustainablegrowththatdoesn’tcompromisethe trust of our audience. By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetization layer that integrates seamlesslyintoourUI,ensuringthatdiscoveryremainsnativeand non-intrusive. This framework allows us to unlock incremental revenue from high-attention real estate while keeping the actual content consumption entirely ad-free.”
Russhabh R Thakkar, Founder and CEO, Frodoh, added,
“Frodoh’s first-screen framework is built to solve the unique monetisation challenges of premium SVOD platforms like Chaupal. This is a completely new category of ads for India, a path-breaking step that expands the total addressable market by unlocking high-attention home screen real estate that was previously unreachable. We thank the whole Chaupal for their trust inFrodohpartnershipandlookforwardtoworkingalongside them.”
With this partnership, Frodoh and Chaupal redefine a focused shift towards monetising scalable path, enabling OTT platforms to drive incremental revenue without disrupting the core viewing experience.
